Job Title Demand Generation Director, Logistics & Supply Chain AI Company Description Raft - Series B AI platform for global supply chain Location London, UK Job Description As the Demand Generation Director, you will architect Raft’s top‑of‑funnel engine, driving qualified revenue for a platform reshaping the $19 trillion logistics industry. You will design sophisticated ABM strategies, manage a modern AI‑enabled marketing stack, and partner with sales to turn high‑quality interest into a predictable pipeline for enterprise‑level deals. Why this role is remarkable

Lead the demand generation strategy for a category‑defining AI platform backed by $45M from premier investors Bessemer Venture Partners and Eight Roads. High‑impact opportunity to build a revenue engine from scratch in a hyper‑growth environment where marketing is a primary driver of global expansion. Work at the intersection of enterprise AI and global trade, solving real‑world operational challenges for over 60 global logistics leaders.

What you will do

Architect and execute end‑to‑end outbound and ABM plays tailored specifically for the global logistics and freight forwarding industry. Operationalize and scale the revenue stack using HubSpot with precision, ensuring elite lead nurturing and data‑driven pipeline health. Orchestrate cross‑functional alignment with SDR and Product Marketing teams to synchronize high‑velocity campaigns with global GTM objectives.

The ideal candidate

Proven expert in enterprise SaaS demand generation with a track record of navigating 6–12 month sales cycles for $100k+ ACV deals. Deeply familiar with the logistics and supply chain sector, possessing the ability to speak the language of global freight forwarders natively. AI‑native marketer and HubSpot power user who prioritizes MQL‑to‑SQO conversion rates and material pipeline value over simple lead volume.

#J-18808-Ljbffr