Capita has a new opportunity to join our Digital Operations Team as a Web specialist.

The Web specialist will support web experimentation and optimisation on the TV Licensing website, aiming to enhance user experience, promote self-service and boost conversion rates through strategic, data-informed experimentation.

This is an exciting opportunity for an individual who thrives in a fast-paced, data-driven environment with a strong understanding of digital channels. The role requires excellent attention to detail and stakeholder management skills due to close collaboration with both internal Capita and external BBC stakeholders.


The successful candidate will previous experience as a Web specialist, Experimentation Analyst or CRO Analyst.

This is a full time permanent role, offering hybrid working (assigned office Darwen, Lancashire) with limited travel to client sites.

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Job Description:

Core Responsibilities:

• Support the Experimentation Pipeline, identifying key areas for experimentation through analysis of both quantitative and qualitative website data (using Contentsquare, Google Analytics and user research) to identify areas for optimisation.
• Work closely with internal and external stakeholders to ideate and prioritise web experiments
• Build experiments via the Optimizely Web Experimentation tool and analyse their performance.
• Proactively review and optimise the experimentation process
• Ideate, create and assist in implementing A/B tests on the TV Licensing website (using the Optimizely Experimentation tool).
• Conduct quantitative and qualitative research to identify conversion rate issues & opportunities.
• Document A/B testing opportunities for key website elements such as landing pages, CTAs, and key funnels to enhance user engagement and conversion rates.
• Work with Senior Product Owners to analyse, review & present back test outcomes, as well as proactively presenting actionable insights to improve website performance.
• Support Senior Product Owners to assist with analysis to inform data-led prioritisation of the experimentation pipeline.
• Communicate with internal product owners and content leads to ensure timely and smooth implementation of design updates, features and A/B tests, ensuring these align with both user needs and business objectives.
• Ability to proactively identify and troubleshoot issues during implementation.

What you’ll need to bring:

• Demonstrated experience in web experimentation and conversion rate optimisation
• Strong data analysis skills (web analytics, user behaviour analysis, and testing methodologies)
• Experience in designing web experiments (e.g. completing test briefs)
• Ability to communicate effectively with stakeholders, to communicate on experimentation initiatives and results
• Confidence in presenting experimentation results to senior stakeholders
• Ability to document and provide clear design requirements for content leads
• Ability to prioritise competing workload across the team and wider business
• Basic understanding of front-end web languages to assist in understanding the practicalities of experiment design
• (Desirable) Experience with the Optimizely platform
• (Desirable) Experience with Google Analytics
• (Desirable) Experience with Content Square Analytics platform

What’s in it for you?

• Competitive annual salary dependant on experience.
• 23 days’ holiday (rising to 29) with the opportunity to buy extra leave.
• The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice.
• Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave…and plenty more.
• Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel, and technology.
• Access to up to £500 of your salary before payday each month, as well as budgeting and savings features to support your financial wellbeing.
• Access to our Employee Network Groups, which represent every strand of diversity and allow colleagues to connect and learn from each other on an open, inclusive platform.

About Capita Experience

Capita Experience focus on serving a blue-chip client base in the UK and across Europe, with the aim of growing within these markets and expanding to new markets. Our primary focus is to help our clients digitise their interactions with customers, members and other stakeholders, and move towards an integrated data-driven, insight-led and personalised customer experience.

What we hope you’ll do next:

Choose ‘Apply now’ to fill out our short application, so that we can find out more about you.

We’re an equal opportunity and Disability Confident employer, which means we recruit and develop people based on their merit and passion. We’re committed to providing an inclusive, barrier-free recruitment process and working environment for everyone.

If you need the job description or application form in an alternative format (such as large print or audio), or if you’d like to discuss other changes or support you might need going forward, please email Iqbal at reasonableadjustments@capita.com or call 07784 237318 and we’ll get back to you. For more information about equal opportunities and process adjustments, please visit the Capita Careers website.

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