CRM & Performance Marketing Manager - Entrepreneurial Household Electrical BrandApplying your exceptional CRM, Digital and Customer Strategy skills to drive growth 📈Location: Surrey/HybridPermanentRef: TP447526🌟 Build a premium UK consumer brand for a global leader in the water softening industry🎯 Own and drive the CRM program from day 1🚀 Elevate CRM to be a real growth engine for the business📊 Expand your expertise in lifecycle marketing, subscription growth, and multi-channel journeys🤝 Collaborate with sales, service, IT, and digital teams in a supportive cultureNew and super exciting opportunity to join this leading consumer product brand pioneering new technologically advanced approaches to domestic water softener units. Dedicated to improving home comfort and living, the company aims to enhance modern living with its highly-successful product range. This is an exciting opportunity for an experienced CRM or lifecycle marketing professional to make a significant impact within a fast-growing, innovative company. The company fosters a supportive and collaborative culture where marketing, digital, sales, and service teams work together to raise the bar and deliver exceptional results.Position OverviewAs the CRM Lead, you will be instrumental in transforming CRM into a powerful growth engine. You will audit and enhance the current setup, develop a strategic and measurable CRM roadmap, and drive substantial uplift in subscription uptake, repeat purchase, and customer lifetime value. This role offers the chance to shape the CRM vision while executing campaigns that deliver tangible results.💬 What you’ll be doing from Day 1Designing and scaling automated, multi-channel journeys (email, SMS, WhatsApp, portal) to deliver personalised customer experiencesBuilding data-driven customer onboarding, nurturing, retention, up-sell, cross-sell and win-back campaignsUnlocking the value of a 250K+ customer database through segmentation, predictive logic, and continuous performance analysisDeveloping initiatives to increase customer lifetime value, selling accessories and consumablesCollaborating with sales, service, IT, and digital teams to establish the CRM programEnsure digital risk management and compliance, including data privacy and brand reputation🙂 What we are looking forStrategic CRM Expertise & Analytical SkillMinimum of 5-6 years of comprehensive lifecycle marketing experienceDeep understanding of customer acquisition & retention strategiesAbility to develop sophisticated CRM approaches that drive business objectivesProven track record of connecting marketing initiatives to revenue generationAdvanced knowledge of CRM platforms (Salesforce Pardot, HubSpot, etc.)Sophisticated data analytics and segmentation capabilitiesProficient in Marketing automation tools, Data visualisation software, Customer segmentationExpertise in mapping complex customer journeys and identifying strategic opportunitiesAdvanced proficiency in creating integrated communication strategiesExpert experience managing campaigns across email marketing, WhatsApp, SMS, Digital portal interactionsTrack record of designing cohesive, seamless customer experiencesAbility to synchronise messaging across multiple touchpoints💼 Performance-Driven MindsetLaser-focused on delivering against key performance indicators (KPIs)Quantifiable approach to marketing strategiesExpertise in ROI calculation, Customer lifetime value analysis, Conversion rate optimisationFocused on Data-driven decision-making process💡 Customer-Centric ApproachDeep empathy for customer experienceAbility to balance commercial objectives with customer satisfactionPersonalisation strategies, Customer journey mapping, Predictive customer behaviour analysisAbility to thrive in dynamic, fast-paced environments🤝 Stakeholder ManagementOutstanding communication and interpersonal skillsInfluencing cross-functionally and translate technical concepts for non-technical audiencesExpert presentation and briefing skills📧 How to ApplyIf you're a CRM or lifecycle marketing expert with strong problem-solving skills, and ready to take on an exciting challenge and drive significant growth, we'd love to hear from you. Please submit your CV via LinkedIn or email adam@tarshpartnership.co.uk #J-18808-Ljbffr