As BEAUTY BAY’s new CRM Manager, you will be responsible for overseeing the ideation, planning & execution of BEAUTY BAY’s CRM global strategy across e-mail & app to improve customer engagement & retention to deliver stronger LTV.

Responsibilities:

• Plan & execute tactical, as well longer term 6-12 month CRM strategy & product roadmap that delivers against key strategic initiatives and drives up customer value & contribution from the channel
• Contribute regularly to daily / weekly trade meetings, providing updates on the performance of campaigns within CRM channels
• Lead BEAUTY BAY’s small CRM Team, report on results, share learnings and opportunities
• Initiate the creative development, scheduling & planning of BAU CRM comms, customer lifecycle programs, triggered & behavioural email activity in line with trading & business objectives.
• Drive the technical implementation requirements for improvements to the end-to-end delivery of CRM campaigns & act as the CRM expert on technical functionality for the development team ensuring all business requirements are captured.
• Appraise creative & design work constructively to produce effective communications that optimise revenue generation & customer satisfaction from the channel.
• Planning, implementation & reporting of a regular testing framework for both messaging & audience strategies across each CRM channel.
• Work with the copy team and arrange translation as needed, ensuring effective copy and content by region
• Consider tactics to drive LTV for example loyalty provision and work toward new initiatives in the retention space.
• Work closely with the Commercial, Brand & Trading Teams to define & understand customer segments that guide content & contact strategies to maximise revenue opportunities.

About you

• Previous experience in Senior Exec/CRM Manager role in an online retail environment, ideally in-house and therefore understands the need to flex and adapt
• Knowledge of an enterprise level CRM/ESP tool (Responsys, Emarsys, Salesforce, Experian)
• Solid working knowledge of Microsoft Office (Outlook, Teams, Excel, Word, PowerPoint)
• Commercially minded, flexible and able to think with creative flair
• Ability to turn complex data into actionable insight and recommendations
• Passion for ensuring excellent customer outcomes at every touchpoint
• Demonstrable experience in impacting positive change through CRM activity/strategy.
• Cross functional “team player” used to liaising with colleagues in Brand, Trade, Merchandising & Buying
• Confident when it comes to challenging the business/roadmap if not in-line with business goals
• Excellent presentation and numerical skills
• Please note this role is full time and based in our Manchester office.

We like a relaxed working environment and there’s always a buzz about our offices, breakfast is on us, we work from home on Friday's and finish earlier that day! Our dress code is casual too. We offer a generous staff discount scheme, regular team socials and more….

There’s nothing that excites us more than hiring great talent, fuelling it, then letting it fly. We’d love to hear from you today, so get in touch with our Talent team @ talent@beautybay.com

Here at BEAUTY BAY we want all of our colleagues to be able to bring their true selves to work. As an employer we are committed to promoting a diverse and inclusive community and we welcome everyone from all walks of life.

**Please note we will not accept applications from recruitment agencies**