Key Roles & ResponsibilitiesManage the daily implementation and execution of our CRM channels and strategy; Email, SMS, App/Loyalty.Plan and schedule campaigns to align with our product launch calendar and wider marketing KPIs and strategyBuild and refine existing workflows & automations to maximise conversion and engagementA/B testing and optimisation of subject lines, content, send times, and segmentationManaging deliverability, list hygiene, and compliance (GDPR/PECR)Liaising and collaborating with the Digital and merchandising teams to help guide and plan the CRM strategy and sending schedulesManage and maximise relationships with third‑party apps and software providers that fall under the CRM Manager's responsibilityIdentify and keep up to date with key trends and emerging technologies to excel the brand's CRM and overall Email Marketing performanceBe involved in the management of our internal reporting and other Business Intelligence tools in order to build customer profiling that feeds into overall CRM strategyReporting and analysis of CRM and Email/SMS Marketing activity and performance to the wider Digital team and other senior brand stakeholdersWhat you'll need:Great attention to detail and be extremely well organisedBe data‑driven with a creative flairHave the ability to work in a fast‑paced environment and deliver against tight and short deadlinesHave self‑confidence and the ability to influenceKnowledge of the brand, customer base and tone of voiceAble to commute to our Manchester studio full‑timeYour experience:Previous CRM experienceProven experience in DTC Email & SMS Marketing within the fashion industryOmetria or Klaviyo experience preferredHTML knowledge is idealBenefits:Enhanced annual leave with length of service25 x days holiday per yearAnnual Leave Purchase SchemeWellbeing DayCompany bonus schemeStaff discount£1,000 annual company gift cardPension schemePrivate medical insuranceOnsite gym and personal trainersWorking Pattern4 days in office - 1 day WFHLocationUnit 1 Northgate Close, Horwich, Bolton, BL6 6PQ #J-18808-Ljbffr