Location: Reading
About the Role
We're seeking an experienced CRM Consultant to join our team, playing a pivotal role in both winning new business and delivering exceptional client outcomes. This position uniquely combines pre‑sales consulting with hands‑on implementation of CRM solutions, business process optimization, and AI‑powered capabilities. You'll work at the intersection of business strategy and technology, helping organizations transform how they manage customer relationships.
Required Experience/Qualifications
At least one job of 18months + where you have been involved consulting & implementation of any business management software.
Experience in change management and user adoption strategies
Strong understanding of sales, marketing, and customer service business processes
Experience with business process modelling, analysis, and optimization methodologies
Familiarity with AI/ML concepts and their practical application in CRM contexts
Excellent communication and presentation skills
Strong problem‑solving abilities and consultative approach to client engagement
What We Offer
Merit based career development in growing company
Opportunity to work on diverse projects across industries
Exposure to cutting‑edge technologies including AI and automation
Professional development and certification support
Collaborative team environment with experienced practitioners
Key Responsibilities
Pre-Sales & Business Development
Partner with sales teams to understand prospect requirements and design compelling CRM solutions that address business challenges
Lead discovery sessions and workshops to uncover client needs, pain points, and opportunities for digital transformation
Prepare and deliver technical presentations, demonstrations, and proof‑of‑conceptions that showcase platform capabilities
Help develop comprehensive proposals, solution architectures, and statements of work with accurate effort estimates
Act as a trusted advisor during the sales cycle, building credibility and rapport with prospective clients
Implementation & Delivery
Lead end-to-end CRM implementation projects, from requirements gathering through go‑live and post‑launch support
Configure and customize CRM platforms to meet specific business requirements and workflows
Design and implement business process improvements that maximize efficiency and user adoption
Integrate CRM systems with existing enterprise applications, data sources, and third‑party tools
Develop and execute comprehensive testing strategies, data migration plans, and change management programs
Business Process Management
Analyze current business processes and identify opportunities for optimization and automation
Map customer journeys and design processes that enhance customer experience and operational efficiency
Create process documentation, workflow diagrams, and standard operating procedures
Facilitate process design workshops with stakeholders across sales, marketing, and customer service functions
Identify opportunities to leverage AI capabilities within CRM platforms, including predictive analytics, intelligent routing, and automated insights
Configure and deploy AI‑powered features such as lead scoring, sentiment analysis, sophisticated integration and automation models, and recommendation engines
Stay current with emerging AI technologies and assess their applicability to client challenges
Educate clients on AI best practices and help them realize value from AI based solutions
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