CRM Executive £32k + 15% bonusHybrid working (3 days onsite, 2 remote) Manchester (free parking) Forward Role are working with a well-established, digital-first UK business that operates at real scale, helping millions of customers every year. They're one of the most recognisable and well-known brands in their space, with a strong reputation for making things simple, efficient, and customer-friendly through smart use of tech and data.It's a fast-paced environment where marketing plays a huge role in driving the business forward, especially when it comes to CRM and customer communications. The team is collaborative, hands-on, and always looking for ways to test, learn, and improve.If you like the idea of working somewhere where your campaigns go out to a large audience and you can see the impact of what you do, this could be a great fit.The role:Reporting to the CRM Manager, you'll help drive the company's communication strategy through creative email, SMS, and multi-channel campaigns. You'll be organised, detail-focused, and passionate about creating marketing that makes a real impact.Responsibilities: Planning, building, and sending email & SMS campaigns that hit tight deadlinesUsing Bloomreach to manage campaigns and customer journeysMonitoring performance, reporting on KPIs, and spotting opportunities to improveOptimising customer journeys and ensuring communications are targeted for maximum impactCollaborating with the design team to create engaging campaign contentRunning A/B tests and supporting the CRM Manager on key marketing initiatives What we're looking for: Experience in a marketing or communications role, ideally with hands-on CRM and email platform useA good understanding of email marketing and customer journey map builds within an email platform is essential Basic understanding of HTML coding is preferredExcellent communication skills both written and verbal with the ability to collaborate and build strong working relationships across teamsStrong creative, analytical and organisational skills with the ability to manage multiple projects effectively As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.JBRP1_UKTJ