Central Employment are working exclusively with an award winning North East based Performance Marketing agency, as they look to appoint a Content Creation Lead, with the opportunity to develop and build out a new and exciting service offering. Teesside based + hybrid working options £45,000-£50,000 DOE + benefits Content Creation Lead profile: We are looking for a Creative Content Lead to drive the creation of high-quality digital content across video, photography, and graphics/animation for a diverse range of clients.This is a hands-on role, focused on producing performance-driven creative that supports digital marketing campaigns across platforms including YouTube, Meta, TikTok, Pinterest, and Display Networks.You will work closely with internal teams and clients to develop creative ideas, identify content opportunities, and produce content that delivers results across the various platforms.Responsibilities of the Content Creation Lead: Plan, shoot, and edit video and photography contentCreate graphics and simple animations for digital campaignsDeliver high-quality, platform-optimised contentEnsure all outputs align with brand guidelines and campaign objectivesDevelop creative concepts based on client briefs, brand, and budgetRecommend appropriate production approaches (from high-end shoots to low-cost/AI solutions)Identify content gaps and opportunities across new and existing clientsAdapt creative output to suit different platforms and audience behavioursWork closely with Social Media, PPC, SEO, client success team and internal marketing teamsContribute to integrated campaign planningEnsure content is designed to perform across multiple digital channelsLiaise directly with clients to understand content needs and objectivesPresent ideas, concepts, and final outputs confidentlySupport pitches and proposals with creative inputPlan and deliver content within agreed budgets and timelinesSelect appropriate production methods based on client investment levelManage shoots (location, equipment, logistics where required)Build and maintain a network of digital content creators/freelance creators to support deliveryUse AI tools, animation, and creative approaches to deliver content at varying budget levelsProduce effective low-cost content where needed (AI, UGC-style, lightweight production)Balance quality, efficiency, and commercial viabilityBuild and maintain a strong showreel and content portfolioSupport new business efforts by showcasing creative capabilitiesContribute to pitch work with ideas and example outputs Essential experience: Strong experience in video production and editingGood working knowledge of photography and lightingExperience creating content for digital marketing channels (YouTube, Meta, Pinterest, TikTok etc)Ability to produce graphics and/or simple animationExperience working with B2C and B2B clientsStrong understanding of content performance in digital campaignsAbility to manage multiple projects and deadlines Nice to have: Knowledge of eCommerce content strategiesExperience using AI tools for content creationMotion design or advanced editing skillsJBRP1_UKTJ