OverviewCommercial Analytics Manager (Marketing and Market Access) reporting to Marketing / Market Access Analytics. Role involves transforming marketing data into strategic insights to drive performance across campaigns, channels, and markets. Partners with regional and country marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking and ROI.Location: International – London.We’re Looking ForA data-driven strategist who brings advanced analytics capabilities to assess marketing effectiveness and inform smarter decisionsA business-oriented advisor who collaborates with marketing and commercial teams to challenge assumptions and optimize impactA technical expert in marketing analytics tools who is proficient in building dashboards, automating reporting, and optimizing insightsAn excellent communicator and self-starter who simplifies complex insights into compelling narratives for marketing and executive stakeholdersResponsibilitiesProvide insights to shape marketing strategy by partnering with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategiesTranslate analytical findings into business cases and action plans aligned with growth goalsChallenge assumptions with evidence-based insights that influence strategic prioritiesDeliver data-driven marketing insights by analyzing performance across healthcare provider (HCP)-focused channels, identifying trends, ROI drivers, and engagement patternsConduct marketing mix modeling and campaign attribution analysis to connect HCP-targeted activities with field force impactProvide timely insights and recommendations that optimize spend, messaging, and channel strategyDeliver market access data-driven insights by analyzing payer data, reimbursement trends, and healthcare economic information to guide market access strategiesAnalyze payer coverage policies and develop strategic recommendations to improve market accessDevelop dashboards that are visually compelling for leadership to track market access performance metricsConduct competitive marketing analysis and monitor competitors\' market access strategies to assess impact on Insulet’s positioning and identify opportunities for differentiationOptimize tools & technologies by building and maintaining dashboards and reporting tools to track marketing performanceLeverage analytics platforms (e.g., Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insightsIdentify and implement improvements to marketing data infrastructure, tools, and reporting workflowsEducation and ExperienceBachelor’s degree in business, marketing, analytics, engineering, or a related fieldRelevant experience in a marketing analytics, commercial operations, or strategy roleProven experience in med tech, pharma, or other regulated industries preferredDemonstrated success in leading analytics initiatives and influencing strategic marketing decisionsSkills and CompetenciesExpertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysisAdvanced proficiency with SQL, Python, Tableau, Power BI, and marketing analytics platformsStrong business acumen and problem-solving skills within commercial and med tech environmentsAbility to synthesize complex data into clear, actionable insights and strategic recommendationsExperience building dashboards and automated reports with high attention to detailData-driven communication and influencing skills to energize a commercial team with robust data and insight deliveryCollaborative mindset with a track record of cross-functional partnershipsAbility to navigate ambiguity, adapt quickly, and proactively address evolving business needsStrong understanding of marketing operations, tools (CRM, MAPs), and performance frameworksComfortable working in a fast-paced, insights-driven environment with evolving prioritiesAbout the CompanyInsulet Corporation (NASDAQ: PODD) is a medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. For more information, please visit insulet.com and omnipod.com.Equal OpportunityWe are an equal opportunity employer. Please read our Privacy Notice to learn how Insulet handles your personal information when you apply for a vacancy with us here.
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