Challenge Events Fundraising Officer / Manager
New Yesterday
About you
You’re entrepreneurial, proactive, and relationship-led. You treat your work like it’s your own business - spotting opportunities, testing ideas, chasing results.
If you come from a big-charity, email-heavy world, this probably isn’t for you. But if you thrive in fast-paced environments, prefer the phone to the inbox, and enjoy building personal, scalable supporter experiences - we’d love to talk.
In the last three years, we’ve bought and built a swim events series, doubled our unrestricted income, and grown a committed community of 3,000 annual fundraisers. We want someone who’s excited to be part of that kind of ride.
You’ll bring experience, strong instincts, and a deep understanding of supporter journeys. You’ll enjoy digging into detail - like optimising email split-tests - but also stepping back to shape the big picture. Perhaps you even like outdoor swimming.
About us
We’re a Founder-led charity working to solve learn-to-swim for disabled children - and we plan to do it in the next 10 years.
We own and operate some of the UK’s most iconic outdoor swims - including the Dart10k and Bantham Swoosh - and we’ve built a growing series of 24-hour relay swims in lakes and lidos. Our swim events raise over £1m a year, with 80% of that income unrestricted. Our community of 3,000 fundraisers is at the heart of that success.
We’re a small team that moves fast. Strategy and delivery go hand in hand. We test ideas, learn quickly, and cover a lot of ground. You’ll need to enjoy that kind of environment to thrive here.
The role
As our Challenge Events / Supporter Journey / Fundraiser Experience Manager (call it what you like), you’ll lead the supporter journey for our 3,000 challenge event fundraisers - making sure every interaction is personal, motivating and meaningful.
You’ll plan and deliver comms across all channels, from automated emails to personal messages and calls. You’ll ensure people feel seen, valued, and inspired - and help them understand the difference they’re making.
Your goals will be to increase fundraising per head in the short term, and supporter lifetime value in the longer term. You’ll also help us explore opportunities for repeat fundraising, corporate giving, major donors, and regular giving - working closely with the wider fundraising and events team.
You’ll be the go-to expert on supporter journeys: leading, challenging, testing, and building evidence for what works. From refining the Fundraiser Hub to creating new stewardship ideas or in-person experiences, you’ll shape a journey that turns one-time swimmers into lifelong supporters.
You’ll also collaborate with our Events Marketing team - because our fundraisers aren’t just donors, they’re also our best ambassadors. The better their experience, the stronger our word-of-mouth marketing and the faster our events grow.
You’ll have a lot of freedom to test ideas - as long as you can show the financial model makes sense.
Key Responsibilities
Challenge Event Supporter Journey & Retention
Learn
Review and lead audience insight to understand motivations and barriers
Spot opportunities to increase value, connection and community
Design
Optimise our Supporter Journey plan to increase fundraising per head and product depth, and build strong, long-term relationships with supporters.
Ensure that our ‘Fundraiser Hub’ and other materials meet industry best practice
Deliver
Send all emails for 15-20 events, following the Supporter Journey plan
Attend many weekend swim events throughout the summer, giving our fundraisers the best possible experience to ensure that they sign-up to an event in the future
Deliver additional personal touches to deepen relationships, for example in-person events, training groups, information, offers, case studies, phone calls, hand-written cards, personalised thank-you communications, impact updates, recognition opportunities
Lead our CRM use, keeping it up to date with supporter information
Have a good knowledge and understanding of our ‘Swimmer Hub’ and where to access information about our swims
Deepen
Cross-sell other fundraising products to our swimmer audience. We magic up 3,000 new relationships every year
Maximise the opportunities each year to identify Corporates, Major Donors, Regular Givers, T&Fs and repeat fundraisers from this audience
Develop new products - like Regular Giving or Memberships - with this audience in mind first.
Improve
Take a data-driven approach to improving our Supporter Journey and Communications across our products
Track data and deliver regular reporting to the Head of Fundraising and CEO to ensure that we remain on track for fundraising targets (e.g. JustGiving pages and amount raised so far)
Continuously develop by learning and following industry best practice and current trends to identify opportunities to improve our Supporter Journey.
Supporting Individual Fundraisers
Input to CRM - Design and deliver Supporter Journey
Create tips, templates, and tools (like email drafts, social media post ideas) for effective fundraising.
Respond to Fundraisers through our Fundraising email inbox and social media pages and messaging platforms.
Work closely with our mailing house to post fundraiser thank you's where necessary.
Fundraising know-how
Stay informed and educate others on the latest fundraising trends and tools by engaging with industry updates, attending webinars, and exploring best practices.
Regularly share insights and recommendations with the internal team, fostering collaboration and continuous improvement in fundraising innovations.
Ensure that you are up to date with Fundraising Regulator best practice and legal process and attend regular training sessions on industry changes or updates.
Desirable skills and experience
Customer Experience or Customer journey design & delivery
Previous experience working in or with an ambitious charity or nonprofit
Familiarity with fundraising trends and best practice
A point of view on supporter upgrade, cross-sell, or stewardship strategies
Experience working on donor or customer retention
(For Manager Level) Demonstrable success overseeing and growing a broad fundraising mix, from T&F to Challenge Events, Corporate to Regular Giving.
You’ll thrive in this role if you are:
A natural relationship-builder who genuinely enjoys making people feel seen, valued, and appreciated.
Excited by challenge and change - and happy to test, learn, and adapt.
A thoughtful communicator who can balance efficiency with warmth.
Organised and proactive, with the drive to get things done and the humility to ask for help when needed.
Proud to take ownership and always on the lookout for ways to improve and grow.
Energised by teamwork, collaboration, and shared purpose
If this sounds like the role for you, then please do pick up the phone to express an interest in the role and ask any questions that you may have.
Please send a CV and Cover Letter to apply.
- Location:
- Tunbridge Wells, Kent