Business Development Representative – Software Sales

£35,000 - £40,000 basic plus OTE circa £50K

Hybrid/Remote, 1-2 days in the office per month.

Our client is a fast-growing B2B SaaS solutions provider operating across sectors such as retail, manufacturing, food / beverage and hospitality. This role is heavily focused on lead generation (approximately 75%), with the remaining 25% dedicated to nurturing and following up on existing and marketing-qualified leads. You will work very closely with both the Marketing function and the Sales Director, playing a pivotal role in building and qualifying a strong sales pipeline. This opportunity is ideal for candidates from a SaaS environment who thrive in high-engagement, target-driven roles and enjoy initiating conversations with prospective customers.

Business Development Representative Key Responsibilities:

* Proactively generate new sales opportunities through outbound calling, email campaigns, LinkedIn, and digital channels

* Research and identify target accounts and key decision-makers within defined industries

* Execute outbound campaigns aligned with marketing initiatives and sales strategy

* Book high-quality discovery meetings for the sales team

* Engage with inbound and marketing-generated leads to assess suitability and intent

* Qualify prospects based on key criteria (industry fit, business challenges, budget awareness, timeline, stakeholders)

* Nurture early-stage opportunities and progress them to Sales Qualified Leads

* Maintain accurate CRM records and activity tracking

* Work closely with Marketing to provide feedback on lead quality and campaign effectiveness

* Partner with the Sales Director to ensure smooth handover of qualified opportunities

* Contribute to refining messaging, qualification frameworks, and outbound approaches

* Track and report on activity levels, pipeline contribution, and conversion metrics

* Share market insights, competitor intelligence, and customer feedback with senior stakeholders

Business Development Representative Key Skills and Experience:

* Background in B2B SaaS or similar software sales roles

* Previous experience in roles such as Inside Sales, Business Development, Telesales, SDR, or Account Manager

* Strong experience generating leads via outbound prospecting

* Confident communicator, comfortable engaging with senior decision-makers

* Highly organised, proactive, and resilient in a target-driven environment

* Proven ability to work closely with both sales and marketing teams

* Experience using HubSpot CRM

Benefits:

* Competitive annual leave, including your birthday off.

* Critical Illness and Death in Service cover.

* Pension Scheme eligible to join from day 1.

* Electric Vehicle Salary Sacrifice Scheme.

* Employee Assistance Programme.

* Mental Health First Aiders and a proactive approach to a positive workplace.

* Flu vaccinations

* Opportunities for professional growth and development