Business Development Manager - Key Accounts (Catering Equipment / Foodservice) Location: London & South East England (Field-Based) Salary: £45,000 - £50,000 + Company Car + Uncapped Commission Job Type: Full-Time, Permanent ________________________________________ The Opportunity We are currently recruiting for an experienced Business Development Manager - Key Accounts to drive sales growth within the Foodservice & Hospitality sector, specialising in the supply of catering equipment and commercial kitchen solutions. This is a field-based role covering the South East, with a strong emphasis on new business development (70%), alongside the management and growth of existing key accounts (30%). You will be targeting key sectors including Healthcare, Education, Hospitality, and Group Purchasing Organisations (GPOs), delivering tailored solutions across a wide range of catering equipment and kitchen products. ________________________________________ Key Responsibilities * Identify and win new business opportunities within the Foodservice, Hospitality, Healthcare, and Education sectors * Sell a comprehensive range of catering equipment, including light equipment, heavy equipment, front of house and back of house solutions * Build, manage, and maintain a robust sales pipeline using CRM systems (e.g. Salesforce, Caterlyst) * Develop and execute a territory sales plan to achieve revenue and gross profit targets * Manage and grow a portfolio of existing key accounts, increasing spend and retention * Build relationships with key decision-makers including Chefs, Buyers, Procurement Teams, and F&B Managers * Conduct client meetings, site visits, and product presentations * Deliver a consultative sales approach, identifying customer needs and offering appropriate solutions * Maintain accurate sales forecasts, reporting, and CRM updates * Stay informed on industry trends, competitor activity, and market developments ________________________________________ Key Requirements Essential: * Proven experience as a Business Development Manager, Field Sales Executive, or Key Account Manager * Strong track record of new business development and achieving sales targets * Experience within Foodservice, Hospitality, or Catering Equipment sales * Experience selling into Healthcare and/or Education sectors * Strong pipeline management and CRM experience (Salesforce, Caterlyst or similar) * Excellent communication, negotiation, and closing skills * High level of commercial awareness and numerical ability * Full UK driving licence Desirable: * Experience selling commercial catering equipment or kitchen solutions * Knowledge of public sector frameworks (e.g. NHS, TUCO, GPOs) * Existing industry contacts within Foodservice or Hospitality * Strong IT skills, including Excel ________________________________________ Personal Attributes * Target-driven and results-focused sales professional * Strong new business "hunter" mentality * Excellent relationship-building skills * Highly organised with effective time and territory management * Self-motivated, resilient, and proactive * Professional and confident in client-facing environments ________________________________________ Package & Benefits * £45,000 - £50,000 basic salary * Uncapped commission structure * Company car * Strong earning potential and career development opportunities ________________________________________ Apply Now If you are a successful Business Development Manager with experience in the Foodservice, Hospitality, or Catering Equipment sector, and you are looking for a role with strong earning potential and autonomy, we would like to hear from you.

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