About UsVinarchy. Redefining Wine.Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.About the roleThe Brand Manager is responsible for the management of a specific brand portfolio including the development, implementation and optimisation of consumer based, EMEA brand plans including P&L, portfolio, campaign and project management and will support the Marketing Manager on brand strategy, platforms and growth initiatives.Key Responsibilities Include:Global Brand Strategy & LeadershipAssist in developing of the global brand vision, positioning, architecture and portfolio strategy for the brandSupport Global & Local Marketing Manager by leading the development of the annual marketing plans including market diagnosis, consumer understanding, innovation roadmap, market prioritisation and growth strategiesOwn the articulation and implementation of global brand guidelines within EMEADrive global storytelling and creative direction, ensuring brand consistency and cultural relevance across EMEAInnovation & Portfolio ManagementOversee product portfolio strategy and long-term category opportunitiesCollaborate closely with Innovation, Production, Insights, Finance, Supply, Winemaking and local Sales & Marketing to shape brand-led innovation and optimisation.Insights, Performance & Market IntelligenceBe the brand expert within the UK through detailed monthly brand, market and competitor reports including brand health tracking, performance tracking, competitive analysis, profitability and ROI from specific activitiesTranslate consumer, category and cultural insights into tactics for the brandGlobal-Local ImplementationAct as a support to UK markets developing market plans and ensuring adaptation of global strategies into best-in-class UK implementationLead global brand forums, alignment sessions and senior stakeholder presentations.Agency & Cross-Functional LeadershipSupport relationships with global & local creative, PR/Influencer, media and design agenciesCollaborate cross-functionally with Customer Marketing, Brand Marketing, Commercial, Category & Insights, Innovation, Finance and senior leadership teamWhat You'll Bring:Bachelors Degree - Qualified in Business, Marketing or related discipline6-8 years in a brand management role in either FMCG or Liquor industryEffective analysis and interpretation of brand dataExcellent planning and project management skills, including the ability to lead & collaborate on multiple projects simultaneously under tight deadlinesDemonstrated experience in marketing across complex retail environments and matrix organisationsDemonstrated experience supporting brand P&L managementBrings deep consumer marketing expertise, combining strategic insight with creative and culturally informed executionGeneral understanding of, and appreciation for, the wine/liquor industryWhy Join Us?Vinarchy is a home for passionatepeople to do their very best work. We believe in empowering our people and celebrating success.We offer a competitive rewards package and the opportunity to work with a world-class team. You will also have access to:Annual wine allowance and access to unique wine specialsFlexible working (Up to 2 days working from home)Paid Parental LeaveStart your weekend early with our Fast Friday finishes!Modern office located WeybridgeGo Beyond Day - make a difference in your local communityAccess to an extensive online learning libraryPrivate Health Insurance Discounts& Annual Flu Vaccination ProgramEmployee Assistance Program& Various exclusive employee discountsAt Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability. JBRP1_UKTJ