JOB TITLE: Brand Manager (Maternity Cover) DEPARTMENT: Marketing REPORTS TO: Marketing Manager RESPONSIBLE FOR: Very Lazy JOB PURPOSE: The Brand Manager will lead the planning and day to day activation of our #1 flagship brand Very Lazy. Responsible for consumer, shopper and innovation plans that drive real growth in the UK.

Do The Right Thing, The Right Way:

To support the Marketing Manager with Brand Activation and product NPD/EPD pipeline and initiatives maintaining high quality standards across all consumer touchpoints.

To own, create, deliver, optimise 12–18-month brand plans on Very Lazy in the UK in order to drive market leadership in the UK elevating our #1 category position.

To work at pace to deliver timely product launches and effective marketing plans (including agency briefings, managing budgets & timelines), including NPD / EPD pipeline & packaging development.

To support Very Easy launch in the USA. building consumer and shopper demand & driving best practise at execution. Supporting sell-in, listings, trade shows and consumer activation, in order to meet 3-year growth targets.

To own and deliver “toolkits” including branded sell-in decks to retailers and one-page activity grids.

To own weekly agency calls (includi...