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Join to apply for the B2B SaaS Demand Generation Manager role at WorkBuzz

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Join to apply for the B2B SaaS Demand Generation Manager role at WorkBuzz

Location: Home/Milton Keynes – based in office 1-2 days a week (hybrid)

Reporting to: Marketing Director

Salary: £60K - £70K (plus options and benefits)

Terms: Permanent, 5 days per week

About WorkBuzz

WorkBuzz is a well-funded SaaS company, with a vision to help improve the working lives of 1 million people.

The world of work has changed with five generations working together for the first time in history and the recent advances of AI. In addition, 80% of workers are now either remote, in the field, on the frontline or on the shop floor. Trusted by over 400 organisations, we help forward-thinking companies that have different types of employees in different locations navigate these challenges, build great cultures and make better informed people decisions – reaching all of their employees, wherever they are, whatever they do.

Why this role matters

We are at an exciting inflection point and looking to build a scalable demand generation engine. That’s where you come in. We’re looking for a hands-on, commercially minded marketer to take ownership of our campaigns, funnel acceleration, and lead conversion.

This role is perfect for someone who has run multi-touch campaigns across digital, events, and outbound; knows how to get the most out of HubSpot and paid channels; and thrives on generating pipeline, not just activity. You will develop and execute marketing campaigns supporting business goals, driving brand awareness, lead generation and sales growth.

What you’ll own

• Develop and oversee the strategy of our signature integrated campaigns plus the annual State of Employee Engagement report.
• Provide leadership on campaign roadmap and execution, ensuring alignment with business goals and market trends.
• Create campaign briefs to inform internal content and external agencies to deliver high-quality ‘hero’ content (written, visuals and video) and sales enablement assets.
• Lead the planning and execution of target ABM projects.
• Lead the planning and execution of multi-channel lead nurture strategies with SDR, combining digital and human engagement.
• Lead campaign planning and registration strategy for webinars and flagship events, including the annual WorkBuzz Live! event.
• Shape and manage partner marketing initiatives, collaborating on campaigns and enhancing partner portals.
• Drive the optimisation of the advocate referral programme to enhance lead generation from an HR professional and consultancy network.
• Set and achieve campaign KPIs including IQL and conversion to MQL, monitor performance, and provide insights for continuous improvement.
• Work closely with sales and customer success teams to ensure campaigns are aligned and activated.
• Manage budgets and resources effectively to maximise campaign impact.
• Analysis of the campaigns to understand where they can be optimised and improved.
  
  

• 5+ years in B2B demand generation, campaign marketing, or growth roles
• Strong experience in SaaS or tech, especially with mid-funnel or ABM motions
• Working knowledge of CRM and CMS platforms (preferably HubSpot),
• Creative tools (Adobe, Canva or similar), Google Analytics (GA4) and project management
• Confidence in creating emails, landing pages and campaign assets.
• Data-driven, curious, and willing to experiment and iterate quickly
• Able to balance strategy with execution: not afraid to build landing pages or write emails
• (Big plus) Experience with using advertising platforms including Google Ads, Meta Ads and LinkedIn Ads
• Comfortable working cross-functionally with Sales, Product, and CS
• An excellent understanding of the B2B buyer journey and how inbound and outbound marketing can support this.
• Be a campaign marketing expert/thought-leader and lead the way on best practice for campaign planning and execution including A/B testing.
• A data-driven mindset: understand which marketing metrics are the drivers for WorkBuzz and make data intelligent decisions on how to optimise and improve all campaign assets.
• A team player; willing to roll up your sleeves and get stuck in to support wide sales and marketing requirements
• Have a growth mindset: you’ll be expected to offer ideas, make a tangible difference, and drive your own development
• Passion for creating campaigns that don’t just look good, they perform
  
  

• Real impact: help scale a company that is improving working lives
• Culture: WorkBuzz is fast-paced, dynamic and rewarding. Everyone has a voice and the smartest idea wins.
• Clear purpose: be part of building something which matters.
• Be the best you can be: we will invest in your development and help you grow.
• Competitive salary, share options, private health insurance and a range of other benefits
• Backed by great investors and trusted by 400+ organisations
• Flexible/ hybrid working: the opportunity to split your time between home working and our Milton Keynes office.
• Check out our Glassdoor reviews!
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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