Associate Director of Sales Associate Director of Sales. This is a pivotal position: you will set direction and lead from the front with senior customers in a workforce development body for the Further Education and Training sector, working in partnership with others to deliver professional learning and development for teachers, trainers, and leaders. Their mission is to improve education and training for learners aged 14 and over, supporting lifelong learning and social justice. The organisation is proud to foster a culture where everyone can thrive, guided by values and a commitment to sustainable practice. Responsibilities

Lead regional and central teams that generate income through membership subscriptions and associated services, building long‑term, solution‑led partnerships with colleges, training providers, and adult education organisations. Develop senior relationships with Principals, Vice‑Principals and HR/People Directors. Lead the B2B sales strategy to grow partnership, leadership development and learning offers. Personally manage senior, high‑value relationships and open doors at executive level. Model consultative, solution‑led selling; tell compelling stories that bring value to life. Align sales activity with marketing and product to deliver a seamless customer journey. Strengthen customer success and regional engagement to ensure measurable impact and renewals. Mature sales operations (pipeline, forecasting, performance reviews and dashboards). Embed effective use of customer relationship management systems and data insight. Lead, coach and mentor a small, high‑performing sales and customer success team.

Qualifications

Senior leadership experience in B2B sales, partnerships or commercial development, ideally within the education, learning or professional membership sector. Deep understanding of the Further Education and skills landscape, including workforce challenges and sector priorities. Demonstrable success in consultative, solution‑based selling to senior leaders in colleges, training providers or adult education organisations. Experience designing and delivering people‑focused solutions such as membership, CPD or leadership development offers. Proven ability to build and lead high‑performing sales teams with a collaborative and coaching approach. Skilled in pipeline management, forecasting and performance accountability, with strong CRM and data insight capabilities. Excellent communication, negotiation and presentation skills, able to engage credibly with education sector stakeholders. Motivated by social purpose and sector impact; outward‑facing and relationship‑driven.

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