Assistant Manager – Central London Boutique - Luxury Footwear & Accessories

Team size: 11

A leading footwear and accessories brand is looking for an experienced Assistant Manager for its high-profile Central London boutique. This is a key role supporting the Store Manager in driving commercial performance while delivering a truly elevated, luxury-level service experience.

About the role

As Assistant Manager, you will be a hands-on leader on the shopfloor, ensuring every client receives warm, personalised service and expert styling advice. You will help manage and develop a team of 11, driving KPIs, overseeing day-to-day operations and maintaining a high standard of visual merchandising and stock care.

Key responsibilities

• Lead by example on the shopfloor, delivering luxury-level service and personalised styling for every client.
• Support the Store Manager with daily operations, including rotas, opening/closing, cash handling and reporting.
• Coach, motivate and develop a team of 11 to achieve sales, conversion, ATV and UPT targets.
• Drive clienteling and CRM practices, encouraging the team to build and maintain a loyal client base.
• Ensure visual merchandising and store presentation are always in line with brand guidelines.
• Monitor stock levels, support deliveries and replenishment, and help minimise stock loss.
• Handle escalated customer issues with discretion and a solutions-focused approach.
• Support recruitment, onboarding and training of new team members.

What we’re looking for

• Experience as an Assistant Manager / Supervisor in premium or luxury retail, ideally footwear, fashion or accessories.
• A proven track record of delivering exceptional customer service and building repeat clients.
• Strong people leadership skills: coaching, feedback and leading by example.
• Confident working to KPIs and comfortable in a fast-paced, high-traffic environment.
• Excellent communication skills and a genuine passion for styling, product and brand.