Assistant Boutique Manager

Location: Central London (flagship, high-footfall environment)

The Role

We are recruiting an experienced and commercially driven Assistant Store Manager for a fast-paced, high-volume flagship store in a prime London location. This is a senior ASM position, ideal for someone who is either already operating at a very strong Assistant Store Manager level or who is close to stepping up into a Store Manager role in the near future.

The store trades at high turnover, with constant footfall and a team of approximately 10 people. The successful candidate will play a key role in driving performance, leading from the front on the shop floor, and supporting the Store Manager in all aspects of people, commercial, and operational leadership.

Key Responsibilities

• Support the Store Manager in the day-to-day running of a busy, high-volume flagship store
• Lead, motivate, and develop a team of around 10, setting clear expectations around service, sales, and standards
• Drive commercial performance through strong floor leadership, KPI management, and trading analysis
• Act as a key decision-maker in the Store Manager’s absence, confidently running the business end-to-end
• Coach and develop supervisors and senior sales associates, building a strong internal pipeline
• Ensure exceptional customer experience in a fast-paced, pressure-driven environment
• Maintain high standards across visual merchandising, stock control, and store operations
• Support recruitment, onboarding, and performance management of the team

About You

• A strong, established Assistant Store Manager with proven longevity in previous roles
• Experience working in high-footfall, high-volume retail environments
• Comfortable managing teams of circa 10 people in a commercial setting
• Highly confident on the shop floor, leading by example and driving energy and pace
• Commercially minded, KPI-focused, and able to react quickly to trading patterns
• Ready for the next step towards Store Manager level, with clear leadership presence
• Background in premium or high-street retail environments (not fast-fashion focused)

Why This Role

• This is an excellent opportunity for an ambitious retail leader to sharpen their flagship experience, gain exposure to senior-level responsibility, and position themselves for a future Store Manager role within a high-profile business.

If you’re ready to take the next step in your retail leadership career, please apply with your CV.

Applicants must have the Right to Work in the UK.