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CK Group are recruiting for an Omnichannel Marketing Executive, to join a global pharmaceutical company, on a contract basis for 12 months .
Salary:
Paying up to £49.00 per hour PAYE (inside IR35).
Omnichannel Marketing Executive Role:
Pull through omnichannel brand campaigns, programs, media planning & campaigns and tactics; driving operational effectiveness, business impact and achievement of objectives. Partner with business and other WCE functions (e.g., Content Delivery and Customer Engagement Platform Team) on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs. Deliver omnichannel insights and recommendations for ongoing optimization of business plans. Leverage Digital Capabilities and Customer Engagement Excellence principles, standards, and best practices to drive results for the business. Examples include Omnichannel and advanced analytics, content modularisation, CRM, websites, Interactive visual aids (IVAs), email, social media, Remote Engagement and Search Engine Marketing. Identify and run experiments with capabilities team to pilot/scale future digital marketing capabilities. Act as a coach to brand teams to ensure adoption of new ways of working with specific focus on omnichann...
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Location:
London
Category:
Healthcare & Pharma

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