Account Director – Brand Activation / Shopper Marketing

£45,000–£55,000

London – Hybrid

ThePlaceToBe are excited to be working closely with a leading shopper marketing agency in London partnering with some of the most recognisable FMCG brands. This agency is known for bold creative thinking, strong client partnerships, and a culture built on collaboration, growth, and trust. Offering hybrid working, excellent benefits, and real progression opportunities.

About the role...

As an Account Director, you’ll lead major FMCG accounts, acting as the senior strategic partner for clients and guiding the successful delivery of integrated campaigns. You’ll oversee everything from brand activation and shopper marketing to digital and retail-led activity, ensuring work is delivered on time, on brief, and on budget.

What you’ll be doing day to day...

• Leading major FMCG accounts and becoming the client’s go-to strategic partner

• Turning shopper and consumer insights into commercially driven campaign ideas

• Overseeing brand activation, shopper marketing, and digital campaigns

• Managing projects end-to-end to ensure smooth delivery, on time and on budget

• Working closely with internal teams to bring campaigns to life while identifying opportunities for growth and strengthening long-term client relationships

About you...

This role would suit someone who loves FMCG, thrives in fast-paced environments, and is confident elevating both the work and client relationships.

What we're looking for...

• Experienced Account Director or Senior Account Manager ready to step up

• Strong FMCG / shopper / retail background

• Proven ability to manage large accounts and build trusted senior relationships

• Skilled at leading campaigns across shopper and brand activation

• Strategic, commercially aware, and hands-on, with the ability to lead teams to deliver standout work

Sound like you? Or interested in having a chat about your next career move? Get in touch!