We are looking for a paid social specialist to continue their career as an Account Director. This role involves day‑to‑day responsibility for the paid social output of one or more client accounts and overseeing a team of junior staff. The ideal candidate will develop strong relationships with clients, suppliers and stakeholders, and bring extensive knowledge of paid advertising across key social channels such as Facebook, Instagram, Twitter, Snap, TikTok, etc. Campaign Management

Oversee the development of comprehensive paid‑social media plans that align with client objectives and KPIs; articulate the rationale for campaign tactics and present them to stakeholders. Lead a hybrid team (local and Global Hub) responsible for end‑to‑end paid‑social campaign setup; troubleshoot and train junior members on advanced features such as bid rules and third‑party optimisation tools. Maintain regular quality‑assurance checks to ensure campaigns meet best‑practice standards and evolve these standards as needed. Ensure accuracy of weekly/monthly performance reports; lead client calls and support the team in presenting results. Deliver insightful performance commentary and recommendations to clients; identify trends and suggest on‑platform actions. Produce end‑of‑campaign reports and quarterly/annual reviews; lead research projects as required.

Client & Partner Management

Deliver the overarching paid‑social strategy and ensure alignment with the wider digital and communications strategy. Act as the key point‑of‑contact for clients, maintaining confidence in the quality of the team’s output. Show deep understanding of media and technology developments that influence clients and identify opportunities for testing and innovation. Manage internal and external stakeholders so multiple projects are delivered simultaneously and to the required standard. Build and maintain relationships with key media partners (Meta, Twitter, Snap, TikTok, Pinterest, etc.).

People Management

Manage workloads for local and Global Hub team members, prioritising tasks to meet deadlines. Collaborate with the Account Manager and team leadership to train and develop junior team members, motivating and encouraging less experienced staff. Communicate clearly and timely with stakeholders via email, chat, video and in‑person; lead presentations when required. Attend and lead internal meetings and training sessions, fostering a collaborative paid‑social community. Lead the recruitment process for the immediate team and assist with wider recruitment as needed.

Operational Excellence

Identify opportunities to test and innovate; develop initiatives to evolve paid‑social buying standards and efficiency. Develop tailored testing/learning agendas that provide actionable insights for clients. Collaborate with planning and other channel specialists to ensure paid‑social activity complements the wider marketing mix. Contribute to thought‑leadership pieces and POVs for the agency and GMS social community. Manage agency finance processes accurately and promptly, ensuring timely invoicing and minimal queries.

Qualifications & Experience

Extensive experience setting up and optimising paid‑social campaigns across key platforms; certifications such as Meta Blueprint are a plus. Experience planning large‑scale paid‑social campaigns, preferably combining brand and direct‑response objectives. Strong record of compiling detailed end‑of‑campaign reports and leading client presentations (QBRs, annual reviews, etc.). Proven track record of building client and stakeholder relationships; comfortable presenting to clients and leading calls. Line‑management experience, training and mentoring of junior staff; effective communication across diverse backgrounds. Collaborative, friendly, and with a can‑do attitude.

#J-18808-Ljbffr