12 month FTC Head of Brand Marketing – UK Consumer Financial Services, London

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Our client is a leading UK financial services business. They are hiring a London based Head of Brand Marketing for a 12 month FTC.This a player/manager role and key responsibilities include:define and own the consumer brand and strategic marketing vision, act as the senior authority on brand, marketing strategy and customer growthtranslate business strategy into a clear, integrated marketing roadmap spanning brand, customer acquisition and strategic change initiativesown and continuously evolve the brand strategy and positioning, ensuring consistent and compelling articulation of the brand across all customer touchpointstake accountability for all brand and acquisition campaignsoversee upper-funnel ATL and mid-funnel campaign activity ensuring seamless integration with performance marketinglead post-campaign analysis and continuous improvementset the strategic direction for media, creative and specialist agency partners and manage and develop a small team.The successful candidate will be immediately available, possess extensive brand and strategic marketing experience gained within a complex, regulated consumer financial services environment, strong expertise across brand strategy, ATL media, integrated campaigns and full-funnel marketing, campaign execution, planning and governance, strong grasp of digital KPIs and attribution modelling, skilled at managing relationships with third-party partners and excellent communication and stakeholder management skills. #J-18808-Ljbffr
Location:
Greater London
Job Type:
FullTime

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