SEO / AIO Lead High-Growth Consumer Marketplace | UK & European Expansion£50-60k salary 2 days in office – Leeds Forward Role are excited to be partnering with a rapidly scaling consumer marketplace brand on a genuinely exciting opportunity to build and scale their SEO function at a pivotal stage of growth!This is not a maintenance role. It is a foundational mandate to turn organic search into a core, scalable acquisition engine across the UK and international markets.The business already has strong underlying demand and significant untapped potential across non-brand organic search. They are now looking for a commercially minded SEO leader to unlock that opportunity and embed best practice across product, platform and content.The OpportunityReporting into the Growth Director, you will own the strategic direction and hands-on execution of SEO across the business. This role has genuine autonomy and influence, with responsibility for prioritisation, roadmap input and measurable performance impact.You will build structure where it does not yet fully exist — defining frameworks, documentation, reporting and governance that elevate SEO into a mature, high-impact growth channel.Your work will directly contribute to non-brand traffic growth, acquisition efficiency, conversion quality and long-term revenue impact.What You'll Be Responsible ForSEO Strategy & Prioritisation Owning the SEO roadmap across UK and international marketsBuilding a clear prioritisation framework aligned to commercial outcomesIdentifying high-impact non-brand opportunities across rankings, CTR and content gapsDefining success metrics across visibility, traffic and downstream performance Technical SEO & Platform Partnership Leading technical SEO across crawlability, indexation, architecture, internal linking, structured data and performancePartnering closely with Product and Engineering to embed SEO into release cycles and platform decisionsSupporting platform or CMS changes with strong risk management and best practiceMaintaining technical hygiene through audits and monitoring Content & Optimisation Working with Content teams to develop scalable pillar and cluster strategiesOptimising on-page structure, metadata and internal linking frameworksStrengthening trust and authority signals across priority topicsEnsuring content is built for long-term compounding organic growth Performance & Continuous Improvement Establishing reporting frameworks that clearly demonstrate impactBuilding testing cadences to improve visibility, engagement and conversionQuantifying incremental non-brand growthContinuously improving workflows and execution standards Who This Role SuitsThis role is ideal for someone who has built or rebooted SEO in a high-growth consumer or marketplace environment and is comfortable operating without heavy legacy processes.You will likely bring: 5–10+ years of hands-on SEO experienceProven experience building SEO foundations from scratch or resetting underperforming channelsStrong technical and on-page SEO expertiseA commercial mindset focused on revenue and acquisition efficiencyExperience working closely with Product and Engineering teamsExperience operating across multiple markets and languages Most importantly, you want ownership of performance outcomes, not just delivery tasks.Growth PotentialThis is a foundational hire with significant long-term scope. As the business continues to scale, there is real opportunity to expand influence, build team capability and shape the future direction of organic growth.The organisation is committed to building an inclusive and diverse workplace where different perspectives are valued. If you feel aligned to the opportunity but do not meet every requirement, I would still welcome a conversation.If you are an SEO leader looking to build something meaningful within a high-growth environment, I would be happy to discuss this opportunity confidentially.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.JBRP1_UKTJ