Senior Sales Manager – Fine Wine

Location: London (Field-based)

Salary- Circa £55,000-75,000 + package (dependent on experience)

Role Overview

An established and internationally operating fine wine business is seeking an experienced Senior Sales Manager to manage and grow a premium wine portfolio across existing accounts while strategically developing new business opportunities across on-trade, wholesale, and private client accounts.

This is a predominantly field-based role, ideally suited to a commercially driven sales professional with a strong wine and spirits network in London and the wider UK market. You will take full commercial ownership of your accounts, covering sales growth, forecasting, and long-term relationship management.

There is clear scope for career progression, including the opportunity to build and lead a team as the business continues to grow, and the potential opportunity to develop and grow business in the EU.

You will work closely with internal teams (marketing, product, supply chain, logistics, and customer service)

Key Responsibilities

Account Management & Customer Development

• Manage and grow revenue across an existing customer base
• Build and maintain strong, long-term relationships with key decision-makers
• Deliver high service levels through effective internal coordination

New Business Development

• Identify, target, and secure new national, regional, and private client accounts
• Develop long-term commercial partnerships with key customers

Forecasting & Commercial Planning

• Own sales forecasting and budget planning for key accounts
• Use data and insights to identify opportunities and manage risk

Negotiation & Commercial Delivery

• Lead negotiations with buyers and procurement teams
• Secure listings, promotional activity, and trading terms aligned to commercial objectives
• Maximise margin while delivering volume growth and customer value

Internal Collaboration

• Work cross-functionally with supply chain, finance, and marketing teams
• Provide regular performance updates and commercial insights to senior leadership

Experience & Skills Required

• 3–5+ years’ experience selling wine and/or spirits to trade and private clients in the UK (London focus preferred), with some international exposure advantageous
• A proactive sales mindset with proven success in new business development and account management
• Strong commercial acumen, including margin management, forecasting, and negotiation
• Confident, self-motivated sales professional comfortable running their own business within a fast-paced international business
• Strong trade sales mindset with a track record of driving commercial results
• Excellent communication and influencing skills, including senior-level stakeholder engagement
• Strong presentation and proposal-building capability
• Passion for wine and hospitality preferred
• Full UK driving licence and willingness to travel domestically and internationally as required

To apply, please include your CV and current remuneration details with your application. Candidates meeting the requirements will be contacted within 2 weeks.