Senior Product Marketing Manager

1 Days Old

REDCENTRIC

SENIOR PRODUCT MARKETING MANAGER Harrogate

ABOUT REDCENTRIC

Redcentric is a leading managed service provider with a rich end-to-end solution portfolio covering the spectrum of Connectivity, Cloud and Collaboration, designed and delivered by our own highly skilled teams from our privately owned, UK based multi-million pound infrastructure.

Redcentric has annualised revenues in excess of £150million, more than 500 highly skilled employees serving over 2000 customers across the UK.

With the IT landscape in constant evolution, Redcentric is built around today's modern IT challenges offering application, collaboration, infrastructure, network and IT security services. Learn more about what we do on our website.

JOB DESCRIPTION

BACKGROUND TO THE ROLE:

Redcentric has a broad portfolio of products and services, working with a range of technology partners and vendors, selling across multiple verticals. Our breadth of services helps us ensure we can provide a complete solution for our varying customer base but does add complexity in our GTM approach.

The Marketing function is beginning a stage of transition, with a new Marketing Director in place, this role will be a new hire for the organisation and is central in helping shape and deliver the future strategy, and growth ambitions of the business.

Working as part of a small but focussed team, and closely with colleagues across the business, this role is an opportunity to introduce best practice in Product Marketing thinking and execution whilst directly contributing to the wider success and continued growth of Redcentric.

AIM OF THE ROLE:

The successful candidate will be responsible for development and delivery of the GTM strategy, working closely with the Marketing Director to build and implement a more customer-centric approach.

The primary focus of the role is to translate our product and service portfolio into meaningful value propositions, defining vertical fit and developing content and collateral that supports pipeline generation.

This will be a hands-on role, and there will be a need to support across multiple marketing disciplines with a definite focus on supporting the delivery of the content strategy.

KEY RESPONSIBILITIES:

Duties will include, but are not restricted to the following -

Owning GTM strategy across key elements of our portfolio, adopting a full lifecycle approach to maximise revenue. Development of value propositions aligning our technical capabilities with market needs. Leading on our verticalisation approach, ensuring audience relevance is central. Plan and create product and service sales enablement collateral. Become the connection point between Product Management and Sales, bridging the technical and commercial. Run regular competitor analysis to understand how our propositions compare help identify and maintain our USPs. Capture and translate market insights into actions design to support revenue growth. Working closely with the Marketing function to ensure our value propositions are translated into high impact campaigns and customer comms. Working in-line with Product Management to translate customer need to defined product and services. Adherence to Redcentric Solutions Limited ISO09001 and ISO27001 certification standards:

PERSON SPECIFICATION

The ideal candidate will be a proven Product Marketing lead with a technology background. They understand its role in the wider marketing mix and bring ideas and creativity to the development of comprehensive GTM approaches.

SKILLS AND EXPERIENCE:

Ability to translate market insights into actionable go-to-market strategies that drive growth for new and existing services. Expertise in crafting compelling value propositions for complex IT managed services, specifically tailored to the UK market and targeting both technical and business decision-makers. Proven experience in developing differentiated messaging that highlights key benefits and addresses customer pain points. Experience in managing end-to-end product launches in the UK, ensuring alignment between sales, marketing, and product teams. Strong ability to create effective sales enablement content and empower the sales team to sell effectively in the UK market. Proven track recordof successfully launching and growing products and service offerings within the UK.

DESIRABLE

Understanding of the UK IT managed services market, including key trends, customer needs, and the competitive landscape. Experience with core IT managed service offerings (e.g., cloud, cybersecurity, network management, IT support).

PERSONAL:

Confident and effective communicator across a wide range of stakeholders both internally and externally Ability to manage workload and competing priorities, leading on multiple concurrent projects and deliverables Strong team player, with the ability to utilise the skills of the wider team and ensure we are all working towards aligned goals. Strategic thinker with a data-driven approach to problem-solving and decision-making. Excellent communication and collaboration skills to effectively influence stakeholders across the organization. Creativity and curiosity at the heart of everything you do. Not afraid to question and challenge whilst remaining open to learning and understanding from others.

HOURS OF WORK

The working hours are Monday to Thursday 9.00am until 5:30pm and Friday 9.00am until 3:30pm with one hour for lunch.

TPBN1_UKTJ
Apply
Location:
Gb
Job Type:
FullTime
Category:
Marketing

We found some similar jobs based on your search