Sales Operations Manager - Diving Equipment

Location: Huddersfield

Salary: 33,000 - 37,000 Depending on Experience + Bonus Structure

Hours: Full Time 37.5 Hours per Week; Monday - Friday 9am - 5pm

Stafflex are working with a specialist diving equipment supplier who are seeking a commercially driven and operationally strong Sales Operations Manager to lead the retail and distribution activities.

This is a hands-on role, overseeing daily operations, inventory control, order fulfilment and supplier coordination, while actively driving sales performance and revenue growth. You will be responsible for the full customer journey from first enquiry through to after-sales support and service.

The role also includes responsibility for overseeing dry suit repairs, ensuring high technical standards, efficient turnaround times and clear communication with customers. Being involved in a smaller operation, you will coach, support and manage performance to deliver excellent customer service and meeting sales targets.

This position would suit a proactive supervisor or manager with strong organisational skills and you must have a genuine interest or background in diving equipment and technical products.

Key Responsibilities

• Supervise day to day retail and warehouse operations
• Oversee order fulfilment, shipping, receiving and inventory accuracy
• Monitor stock levels and coordinate replenishment with suppliers
• Improve operational workflows to increase accuracy, efficiency and reduce costs
• Track KPIS including inventory turnover, order accuracy and fulfilment times
• Drive sales to meet or exceed revenue targets
• Active selling and customer engagement
• Develop and implement sales strategies, promotions and up selling initiatives
• Monitor key sales metrics including conversion rate, ATV and margin
• Identify opportunities for cross selling
• Support B2B sales with dive centres, instructors and clubs
• Manage purchase orders and supplier relationships
• Analyse sales trends to forecast demand and optimise stock
• Coordinate product launches and new equipment introductions
• Ensure excellent customer service across retail and online channels
• Handle returns and warranty claims
• Build relationships with local dive communities and instructors
• Generate sales leads and identify partnership opportunities
• Ensure compliance with regulation around compressed gas cylinders and service standards
• Maintain H&S standards within retail and warehouse environments

Key Requirements

• Knowledge of diving equipment, dry suits and accessories
• 3+ Years' experience in sales strategy and execution
• 3+ Years' experience in operations or supervisory roles
• Proven track record of meeting or exceeding sales targets
• Experience with stock management systems ERP/MRP
• Customer relationship management skills
• Strong commercial awareness including margins and profitability
• Full UK Driving license

If you're mad about diving and have proven experience within a senior sales/operation function, this is a great rare opportunity to shape and grow a specialist business. Performance truly drives opportunity as the company grows, so do your rewards. Please apply now!