Key Skills And Competencies The role will typically involve a great deal of online and digital marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising possibly assisting a social media manager with these tasks. As such, having a familiarity with and knowledge of digital and online marketing methods is beneficial. #J-18808-Ljbffr