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Job Title: Sales Director – Material Handling Equipment

Location: Remote (UK-based)

Reports To: Managing Director / Chief Commercial Officer

Job Type: Full-time, Permanent

About the Role:

We are seeking an experienced and driven Sales Director to lead our sales function within the Material Handling Equipment (MHE) sector in the UK. This is a remote role with national responsibilities, suited for a commercial leader with a strong background in forklifts, warehouse automation, industrial trucks, or related equipment and services.

The ideal candidate will have a deep understanding of the UK MHE market, including end-user needs, distribution channels, and technical sales processes. You will take ownership of sales strategy, revenue growth, and key customer relationships, while building and managing a high-performing sales team.

Key Responsibilities:

Sales Leadership & Strategy

• Develop and execute a UK-wide sales strategy aligned with company growth goals.
• Lead go-to-market planning, pricing strategy, and market penetration efforts.

Team Development & Management

• Recruit, coach, and lead a high-performing remote sales team.
• Set clear objectives, KPIs, and accountability across regional territories.

Revenue Generation

• Drive new business development and manage key accounts in warehousing, logistics, manufacturing, and distribution sectors.

Customer & Channel Management

• Maintain strong relationships with end users, OEMs, dealers, and strategic partners.
• Identify and develop key accounts and long-term customer relationships.
• Monitor industry trends, competitor activity, and regulatory developments.
• Provide market feedback to product and service teams to support innovation.

Reporting & Forecasting

• Oversee sales forecasts, pipeline development, and performance reporting using CRM tools.
• Report directly to the leadership team on progress and strategic opportunities.

Key Requirements

• Minimum of 7 years of sales experience in the Material Handling Equipment industry, with at least 3 years in a senior leadership or director-level role.
• Proven track record of exceeding sales targets in a B2B technical or capital equipment environment.
• Strong understanding of MHE products, systems, and customer applications.
• Excellent leadership, coaching, and communication skills.
• Experienced in managing national or regional sales teams in a remote setting.
• Skilled in strategic selling, solution-based sales, and long sales cycles.
• Proficient in CRM systems (e.g., Salesforce, HubSpot) and Microsoft Office Suite.
• UK-based, with the right to work in the UK and willingness to travel when required.
• Background in automation, warehouse logistics, or industrial supply chains.
• Experience selling both direct to end users and through channel partners.
• Knowledge of sustainability trends in the MHE sector (e.g., electric vehicles, energy-efficient systems).
• Familiarity with leasing, rental, and service contract models.

What We Offer

• Competitive salary + uncapped performance-based commission
• Pension scheme and private healthcare
• Remote working flexibility with autonomy to lead
• Opportunity to shape the commercial future of a growing, innovative company
• A collaborative, entrepreneurial culture that values ideas and impact

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Construction and Industrial Machinery Manufacturing

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