Event & Sales Manager (Commercial, sales-focused role) 4 Star Hotel - Covent Garden Role Overview The Event & Sales Manager is accountable for generating and converting all events, group and non-exclusive booking revenue. This is a commercial, non-operational role focused on proactive sales activity, strong enquiry conversion and long-term relationship building. The role works closely with the Berlin Sales Team to attract corporate groups and support associated rooms revenue. All event delivery and on-the-day operations are managed by the restaurant operations team. Key Responsibilities Sales & Revenue Ownership Take full ownership of the events, groups and non-exclusive bookings sales pipeline

Proactively generate new business across corporate groups, agencies, brands and private events

Convert inbound enquiries into confirmed, high-value revenue

Lead commercial negotiations, pricing decisions and upselling opportunities

Manage and grow key high-value and strategic agent accounts

Corporate Groups & Rooms Collaboration Support and convert corporate group enquiries

Maximise rooms pick-up linked to events

Identify and deliver cross-selling opportunities across rooms, food and beverage, and events

Ensure commercial strategies are aligned across teams and departments

Reporting & Forecasting Own revenue forecasting and maintain a clear, accurate sales pipeline

Monitor performance against key KPIs including conversion, revenue and segment mix

Internal Collaboration Liaise with Restaurant Operations for feasibility checks and final handover only

Work closely with Revenue and Finance teams on pricing strategy and forecasting

Success Profile Strong commercial and sales-led mindset with a track record of high conversion

Confident negotiator with excellent relationship-building skills

Analytical, target-driven and commercially focused

Comfortable working cross-department and across international teams

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