The role is consultative, with the goal to drive tech maturity for our clients and help brands answer critical questions around paid search media effectiveness and the privacy landscape. You'll spend the majority of time building a strong consultative relationship with one of our key clients in the global luxury fashion space. You will need to be autonomous in your approach to workload and prioritization and show real dynamism in your approach to self-learning and development as you keep up to date with industry updates. You will be comfortable having an informed opinion on the latest landscape changes, and positioning yourself as an expert, contributing to thought leadership and consultancy projects. You'll be a trusted, knowledgeable source of information on developments in search marketing for both our clients and internal teams.,

• Work with our teams across activation, planning, technology, measurement, and data, to drive forward a strategic ad/media tech roadmap.
• Work closely with client performance leads o design and educate on the tech & data infrastructure ambitions.
• Lead privacy readiness and cookieless world adoption for clients, across not only tech, but first party data, and media effectiveness.
• Provide consultancy to key clients, mapping their current maturity across Google Marketing Platform, and drawing up a plan to improve it.
• As well as consultancy, you will be comfortable presenting solutions, providing training and delivering enablement to your clients.
• Guide clients on the optimal setup and integration of their platforms. Support with implementation to ensure a smooth onboarding.
• Be an expert across Google Marketing Platform, ensuring you stay familiar with capabilities and inner workings of the tools. Be able to confidently demo platforms, train others and troubleshoot issues.
• Maintain a strong understanding of where the search industry is heading and who emerging new players are. Actively engage in self-development and training.
• Lead and build required client communications and deliverables e.g., training, case studies and workshops.
  
  This is a diverse role where you will need to flex big picture thinking with technical expertise. We are looking for someone who is a channel or technology expert, with demonstrable experience of solving problems, driving mature solutions and consulting clients., Prior experience in digital advertising, especially within Google Marketing Platform.
• Previous experience managing accounts and owning consultative relationships with clients and media partners.
• Hands on experience of the wider Google Marketing Platform, particularly in SA360 and Google Analytics.
• An understanding of media data and how platforms connect to produce sophisticated use cases.
• Working knowledge of media effectiveness and measurement.
• Demonstrate a passion for Digital Marketing and Media Technology. A real desire to keep abreast of industry news and key partner updates.
• Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships.
• Proficiency with Microsoft apps, including strong skills on Excel, Word and PowerPoint.
  
  Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
  
  This is a permanent role
• The team is based from the London office on a hybrid working basis
• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity At dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.