Marketing Manager (Campaigns & Events)
New Today
Location: Remote (UK-based) Type: Full-time Reporting line: Sales Director Working relationships: Content Marketing Lead, Senior Leadership Team
About our client: Founded in 2022, this company are redefining cross-border eCommerce delivery. Built by logistics experts frustrated by the limitations of traditional providers, they combine deep operational expertise with exceptional customer service to help retailers deliver to over 200 countries, including complex and underserved markets. With 147% revenue growth between FY23-FY25, and winner of the Delivery Excellence Award at the eCommerce Awards 2025, they are one of the UK's fastest-growing logistics businesses.
The Role We're looking for a Marketing Manager (Campaigns & Events) to take ownership of campaign strategy, events and commercial marketing activity as the business continues to scale. By the time this role is appointed, a Content Marketing Lead will already be in place, responsible for content strategy and day-to-day execution. This role focuses on direction, prioritisation and commercial impact, defining what they do, why they do it, and where to focus next.
You'll work closely with the Sales Director and senior leadership team, while partnering day to day with the Content Marketing Lead to ensure campaigns are executed effectively and consistently.
Key Responsibilities Campaign Strategy & Planning - Own the end-to-end campaign strategy and roadmap, aligned to commercial priorities and sales objectives - Define campaign goals, target audiences, messaging direction and success metrics - Set priorities for campaigns and activity based on impact, capacity and business need - Translate business objectives into clear, actionable marketing plans
Account-Based Marketing (ABM) - Own the ABM strategy in partnership with Sales, focusing on priority accounts and growth segments - Define target accounts, messaging frameworks and campaign approaches for ABM activity - Ensure ABM programmes are aligned across campaigns, content and sales enablement - Use HubSpot to track engagement, progression and impact at account level
Events & Market Presence - Own the clients events and trade show strategy - Plan and deliver physical and virtual events, from concept through to execution and follow-up - Define event objectives, target audiences and success measures - Partner with Sales to ensure events support pipeline growth and account engagement
Competitive Analysis & Market Insight - Own ongoing competitive analysis, monitoring competitors' positioning, messaging, campaigns, events and go-to-market activity - Identify strengths, gaps and opportunities in the market to inform campaign strategy, ABM focus and event positioning - Translate competitive insight into clear recommendations for Sales, campaigns and content direction - Ensure our clients differentiation is clearly articulated and reinforced across campaigns, events and sales enablement - Use insight to proactively shape messaging, prioritisation and investment decisions
Commercial Alignment & Sales Enablement - Work closely with the Sales Director to align marketing activity with revenue goals - Identify where campaigns, ABM and events can better support sales conversations and deal progression - Ensure marketing activity is commercially focused and outcome-driven
Reporting, Measurement & ROI - Own marketing reporting and performance measurement across campaigns, ABM and events using HubSpot - Define KPIs and success metrics aligned to pipeline contribution and revenue impact - Track performance, ROI and conversion through the funnel - Report regularly to senior leadership on results, insight and recommendations - Use data to inform prioritisation, optimisation and future investment decisions
Leadership & Collaboration - Act as the senior marketing lead for campaigns, ABM and events - Provide direction, prioritisation and clarity to the Content Marketing Lead - Build trusted relationships with senior stakeholders across the business
How You'll Work - Report day to day into the Sales Director - Partner closely with the Content Marketing Lead on execution and delivery - Collaborate directly with Sales and senior stakeholders - Operate with a high degree of autonomy, judgement and accountability
What We're Looking For :
Experience & Skills - 6-10+ years' experience in B2B marketing, ideally within logistics, eCommerce, SaaS or complex services - Proven experience leading campaigns, ABM programmes and events end to end - Strong commercial mindset with experience aligning marketing to sales and revenue goals - Essential: hands-on experience using HubSpot for ABM, campaign management, reporting and performance tracking - Proven experience owning marketing reporting, performance tracking and ROI measurement - Confident working with senior stakeholders and decision-makers - Experience shaping marketing strategy and translating it into execution
Working Style - Strategic but practical, comfortable setting direction and making decisions - Data-led and outcome-focused - Organised, proactive and commercially minded - Comfortable working in a fast-growing, evolving environment
TPBN1_UKTJ
- Location:
- United Kingdom
- Job Type:
- FullTime
- Category:
- Marketing