Job Purpose The Marketing and Campaigns Executive plays a pivotal role in driving our client's marketing and outreach efforts by planning, executing, and evaluating targeted multichannel campaigns. With a strong focus on CRM optimisation and outbound engagement, the postholder will be responsible for managing campaign tools such as HubSpot and Apollo to generate leads, enhance stakeholder engagement, and support business growth. A key part of your role will also be to organise our clients participation in external social value events and support the management of company-owned events alongside their Strategic Marketing Programmes Manager. Key Responsibilities CRM & Database Management Maintain and optimise contact and organisational data within HubSpot, ensuring accuracy, segmentation and compliance with data protection regulations (GDPR). Develop and implement database hygiene processes (e.g. deduplication, data enrichment and custom properties). Create and maintain dynamic lists, workflows and reports to support campaign planning. Outbound Campaign Planning & Execution Utilise HubSpot and Apollo (or similar platforms) to research, segment and build targeted contact lists. Plan and execute multichannel outbound campaigns (email, LinkedIn, etc.), including setting measurable goals, timelines and follow-up tactics. Execute campaigns via HubSpot sequences, ensuring personalisation, A/B testing and compliance best practice. Ensure campaigns align with other marketing activities across the team. Analytics & Reporting Monitor campaign performance (open, click-through, conversion and response rates). Analyse results to generate actionable insights and optimise future activities. Provide regular campaign performance reports to stakeholders, highlighting successes, learnings and next steps. Event Support & Coordination Coordinate outbound campaigns to promote our client's attendance at events and ensure correct contact and lead management in HubSpot post-event. Gather feedback from company attendees, log this information and feed this back to the wider marketing team. Coordinate logistics such as event registration, company attendees, venue bookings, collateral, and stand booking. Person Specification Essential: 2+ years experience in successfully designing, executing, monitoring and controlling marketing campaigns. Working knowledge of CRM or marketing automation, lead scoring frameworks and database enrichment techniques (e.g. HubSpot or other CRM) Experience of analysing marketing data and providing commercial insights to management. Experience of running outbound campaigns using HubSpot (or equivalent) and third-party tools (Apollo, ZoomInfo, or similar etc.). B2B Marketing Experience. Desirable: Degree qualified CIM Membership and/or CIM Marketing Qualifications (or equivalent) HubSpot Certification Experience of event management / coordination (both virtual and in-person). Familiarity with GDPR compliance and best practices for marketing. SaaS Marketing Experience Good content writing ability to support campaign development About you. Key attributes: Excellent organisational skills and meticulous attention to detail. Strong written and verbal communication skills. Self-motivated, with the ability to manage multiple workloads independently. Empathy-driven ability to work authentically in the social impact sector. Why Join? Become part of an organisation dedicated to positive social impact. Opportunity to shape impactful marketing campaigns and events. Supportive team culture with flexible, remote-friendly working arrangements. Professional development opportunities including training and certifications. Remuneration and Benefits £30-38K salary, dependant on experience Up to 10% annual bonus based on company performance 3% company pension contribution 25 days paid annual leave plus 10 statutory days Health insurance Monthly wellbeing benefit such as spa vouchers, cinema vouchers etc Flexible working Paid volunteering days Regular team events Skills: Outbound Campaign Planning & Execution CRM & Database Management Analytics & Reporting Event Support & Coordination Benefits: company bonus hybrid working health insurance team events wellbeing benefits