Are you skilled in crafting and optimising personalised email and SMS campaigns? Do you have a passion for executing seamless omnichannel customer journeys?

If you're ready to take on a new challenge, we’re looking for someone like you to help lead our digital transformation in customer engagement.

About the role

The British Heart Foundation (BHF) is undergoing a major transformation to become a truly customer-focused organisation. We're investing in new technology, evolving how we work, and bringing in fresh talent to help us attract, engage, and retain more supporters than ever before.

As our Marketing Automation Manager, you’ll lead the shift from one-off campaigns to automated, personalised, omnichannel journeys using our new Adobe MarTech stack (Campaign, Journey Orchestration, CDP). You’ll ensure the right message reaches the right person, at the right time, via the right channel.

Working closely with internal teams, you’ll design and optimise journeys, migrate communications from Dotdigital, and uphold brand and compliance standards. Using CRM data, you’ll build segments, apply business rules, and scale personalisation.

You’ll manage a Marketing Automation Specialist and support the wider Digital Customer Journey Production (DCJP) team by sharing knowledge and building capability. You’ll lead on performance reporting using tools like Google Analytics and Power BI, and champion a test-and-learn approach to keep improving how we engage our audiences.

This is a collaborative role, working with colleagues across Marketing, Fundraising, and the wider organisation to align journeys with our strategic goals and ultimately help us fund more research and improve heart health for everyone.

About you

As our ideal candidate, you’ll bring proven experience in delivering marketing automation campaigns, with a strong focus on creating personalised, data-driven customer journeys.

You’re confident working across multiple channels and using technology to enhance the customer experience at every touchpoint. You thrive in collaborative environments, enjoy making sense of complex data, and have a deep understanding of omnichannel marketing.

With a results-driven mindset and a passion for continuous improvement, you’re ready to lead, innovate, and make a meaningful impact.

You’ll bring:

Expertise in omnichannel marketing, with a strong grasp of data segmentation and personalisation to create seamless, targeted customer journeys. Extensive experience in designing and delivering automated campaigns across email, SMS, and direct mail using platforms such as Adobe (preferred), Dotdigital, Salesforce, or HubSpot, and applying MarTech capabilities to engage, retain, cross-sell, and upsell. Advanced analytical skills, including working with large datasets, building audience segments, and using tools such as GA4, Looker Studio, and Power BI to evaluate and optimise performance. Creative and content technical confidence, with a proven ability to develop impactful copy and digital content using tools like Photoshop and Movable Ink, while ensuring brand consistency and audience engagement. Strong project and stakeholder management, including line management experience, cross-functional collaboration, and the use of tools such as Jira and Monday.com to manage priorities, communicate clearly, and build buy-in across teams.

Working arrangements

This is a 12 month fixed term contract

This is a blended role, where your work will be dual located between your home and our London office.

At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

About us

We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change , along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Interview process

The interview process will be two stages with the first stage scheduled for w/c 04/08

How to apply

It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.