Job Title: Manager, Content Intelligence & Generative AI Strategy Location: London (Hybrid)

Purpose: This position leads the transformation of global content creation by harnessing advanced generative AI technologies and creative expertise. This role is pivotal in enabling global marketing teams to deliver content faster, smarter, and with greater imagination-amplifying brand impact and accelerating time-to-market. By integrating AI-driven solutions and fostering a culture of innovation, this role redefines how content is conceived, produced, and personalised at scale, ensuring global content is kept being elevated with top-notch creativity

Accountabilities:

Collaborate closely with marketing, IT, legal, and agency partners to embed GenAI-driven content strategies across the organisation, fostering a culture of innovation and continuous improvement. Drive global content transformation by pioneering generative AI solutions that enable faster, smarter, and more imaginative marketing. Scout innovations within PMI agencies and externally, rapidly build and test new concepts, and industrialise GenAI applications. Accelerate adoption of GenAI by developing and integrating scalable tools, resources, and workflows-such as prompt libraries, custom AI agents, automated content pipelines, and best-practice frameworks-that empower teams to seamlessly embed advanced AI capabilities into everyday content creation and marketing operations. Align new tools and guidelines with internal stakeholders, coordinate GenAI training for wider teams, and continuously track value and impact. Ensure responsible AI adoption by embedding compliance and safety standards throughout all content workflows.

Key Skills & Experience

Recognised achievements in AI and content innovation (e.g., industry awards, published work, speaking at major conferences, inclusion in "top" lists, or similar external recognition) Proven hands-on experience with generative AI tools and strong technical understanding of AI, automation, and digital content platforms Creative thinker with a track record in delivering original work in design, content, or marketing. Skilled at aligning tools and guidelines with internal stakeholders and experience collaborating across marketing, IT, legal, and agency partners Able to scout trends, build rapid POCs, and scale successful innovations Analytical, with experience tracking impact and driving continuous improvement Knowledge of compliance, data privacy, and responsible AI practices Degree in marketing, communications, computer science, or related field; relevant experience in content management or AI-driven roles preferred

Dimensions

Overseeing of contracted staff and freelancers to flexibly scale expertise and delivery. Holds significant budget responsibility for GenAI content innovation and operations, with authority to allocate resources for maximum business impact Acts as a key decision-maker and strategic partner to senior leadership, shaping the company's approach to AI-driven content and marketing Cross-functional influence, collaborating with marketing, IT, legal, and agency partners to embed GenAI capabilities enterprise-wide Accountable for measurable business outcomes, including content effectiveness, operational efficiency, and competitive differentiation