Head of Sales & Marketing (Senior Sales & Marketing Manager*)

The Commerce Team Global is a dynamic and innovative ecommerce agency at the forefront of systems integrations working with partners such as Salesforce , SCAYLE , Shopify and BigCommerce . We are driven by a passionate commitment to delivering cutting-edge solutions that empower businesses to drive growth and improve outputs for the end users. Our success is built on teamwork, deep expertise, a willingness to embrace change, an unwavering pursuit of high standards all fuelled by passion for what we do!

The Opportunity:

We are seeking an experienced Head of Sales & Marketing. This is a pivotal role for a strategic thinker with a strong B2B marketing background and a proven track record in driving commercials through effective demand and lead generation activity, partnership development and marketing campaigns. You will be instrumental in shaping our market presence, expanding our client base, and ensuring our brand resonates with our target B2B audience.

Key Responsibilities:

• Leadership: Develop and execute a comprehensive B2B sales and marketing strategy aligned with company objectives and growth targets
• Market Positioning: Enhance our unique value proposition, market positioning, and messaging to effectively target B2B clients with a focus on retailers
• Lead Generation: Oversee and optimise lead generation activities, including digital marketing (SEO, SEM, social media), content marketing, email campaigns, webinars, and events to build a robust sales pipeline
• Content Strategy: Lead the creation of compelling B2B content (whitepapers, case studies, blogs, webinars, sales collateral) that educates, engages, and converts prospects
• Brand Management: Ensure consistent brand messaging and visual identity across all marketing channels, upholding our high standards for brand representation
• Partnership Marketing: Enhance and support strategic partnerships and alliances that drive new business opportunities and market reach
• Sales Enablement: Collaborate closely with sales to provide them with the tools, resources, and insights needed to effectively convert leads into customers through tools such as CRM
• Team Management: Mentor, and lead the marketing and business development team, fostering a culture of teamwork, innovation, and accountability
• Performance Analysis: Monitor, analyse, and report on the effectiveness of marketing and business development activities, using data-driven insights to inform future strategies and demonstrate our expertise
• Market Intelligence: Stay abreast of industry trends, competitor activities, and market shifts to identify new opportunities and adapt strategies to embrace change

Person Specification: Head of Sales & Marketing

We are looking for a highly motivated individual who embodies our values of commitment, teamwork, expertise, change, high standards and passion.

Experience & Qualifications:

• Substantial experience of progressive experience in marketing and/or sales roles
• Proven track record of developing and executing successful B2B marketing strategies that have directly contributed to growth
• Demonstrable experience in lead generation, digital marketing, content strategy, and brand management specifically within a B2B context
• Experience in nurturing strategic business partnerships
• Prior experience in a leadership or senior management role, with the ability to mentor and lead
• Bachelor’s degree in Marketing, Business Administration, or a related field is a plus but not essential as is evidence of CPD and demonstrable experience

Skills & Knowledge:

• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans
• Deep understanding of the B2B sales cycle and how marketing integrates to support it
• Proficiency in various digital marketing channels (SEO, SEM, social media, email marketing) and marketing automation platforms
• Strong understanding of CRM systems for lead tracking, nurturing, and reporting
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly
• Proven negotiation and influencing skills
• Strong project management abilities, capable of managing multiple initiatives simultaneously
• Data-driven mindset with a strong ability to analyse performance metrics and optimise campaigns

Personal Attributes:

• Passionate about digital and technology and its impact on businesses
• A natural leader who inspires and motivates others
• Highly committed to achieving ambitious goals and driving results
• Proactive, adaptable, and open to change, thriving in a fast-paced environment
• Possesses an unwavering dedication to high standards in all aspects of work
• Exceptional interpersonal skills, with the ability to build strong relationships internally and externally
• Resourceful, innovative, and a problem-solver

*Job title will be based on experience and skills