Key Accountabilities:

• Leading a Centre of Excellence by providing services in Digital outcomes across BUK, including Product Ownership of capabilities and journeys, owning business architecture and outcomes.
• Driving key outcomes such as top-of-funnel cross-buying demand, performance of placements, and performance of push and email campaigns.
• Responsible for the strategy and product owner of proactive communications capability in App (MarTech), including push and email capabilities.
• Serving as the relationship lead for CDAO BX, Marketing, and CLCM.

Purpose of the role

To manage and drive the innovation strategy to meet customer needs, ensuring the bank's long-term success and competitive edge.

Accountabilities

• Executing market research to understand customer needs, pain points, and emerging trends, supporting profitability analysis, market sizing, and identifying diversification opportunities.
• Collaborating with stakeholders across departments to generate innovative product ideas and prototypes aligned with customer needs and strategic goals.
• Developing concepts and specifications defining features, functionalities, target markets, user interfaces, technical specifications, and revenue models.
• Evaluating technical feasibility, legal compliance, and risks related to new product development and launch.
• Monitoring market trends and analyzing feedback from prototypes, user testing, and beta programs to refine products before launch.
• Managing launch plans and technical deployments, including timelines, marketing strategies, training, and communication channels.
• Monitoring key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue to assess product performance.

Director Expectations

• Managing a business function, contributing to strategic initiatives, and influencing policies and procedures.
• Leading a large team or sub-function, fostering a performance culture, or acting as a technical expert and thought leader in organization-wide projects.
• Providing expert advice to senior management and committees, influencing decisions outside own function.
• Managing resourcing, budgeting, and policy creation for significant sub-functions.
• Ensuring compliance with policies and regulations, and monitoring external environment and regulators.
• Demonstrating extensive knowledge of industry practices and external market developments.
• Using advanced analytical skills to solve complex problems and design solutions.
• Making strategic decisions and influencing stakeholders at senior levels.
• Acting as the principal contact for key clients and divisions, and representing the function and business division.

All senior leaders are expected to demonstrate leadership behaviors aligned with Barclays' values and behaviors, fostering an environment for colleagues to thrive and deliver excellence.