Key Accountabilities:
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Leading a Centre of Excellence by providing services in Digital outcomes across BUK, including Product Ownership of capabilities and journeys, owning business architecture and outcomes.
Driving key outcomes such as ensuring the most reliable digital platform, platform availability, and sustaining budget management.
Establishing the Minimum Standard for Digital, managing gateways into digital channels, incident management, change governance, UAT, and partnering for technology transformation (Minerva). Also responsible for developing common capabilities across apps, such as digital keys and deep linking, and advancing AI capabilities across business areas.
Serving as the relationship lead for BX Digital Architecture (NA) & BX run.
Purpose of the role
To manage and drive the innovation strategy to meet customer needs and ensure the bank's long-term success and competitive edge.
Accountabilities
Conducting market research to understand customer needs, pain points, and emerging trends, supporting profitability analysis, market sizing, and positioning for new products, and identifying diversification opportunities for competitive advantage.
Collaborating with stakeholders across departments such as marketing, sales, technology, engineering, and design to generate innovative and feasible product ideas and prototypes aligned with customer needs and strategic goals.
Developing concepts and specifications that define features, functionalities, target markets, user interfaces, technical specifications, and potential revenue models of new products.
Evaluating technical feasibility, legal compliance, and potential risks associated with new product development and launch.
Monitoring market trends and analyzing feedback from internal and external sources through prototypes, user testing, and beta programs to refine products before launch.
Managing comprehensive launch plans and technical deployments, including rollout timelines, marketing strategies, training, and communication channels to promote new products effectively.
Monitoring key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue to assess product performance against goals.
Director Expectations
Managing a business function and contributing to strategic initiatives, influencing policies, and managing complex projects that may be business-wide.
Leading a large team or sub-function, guiding other managers, and embedding a performance culture aligned with business values. For individual contributors, leading organization-wide projects and acting as a technical expert and thought leader, coaching less experienced specialists, and informing strategic decisions.
Providing expert advice to senior management and committees to influence decisions outside of own function.
Managing resourcing, budgeting, and policy creation for significant sub-functions.
Escalating policy breaches appropriately and ensuring compliance with relevant regulations and processes.
Monitoring external environment, regulators, and advocacy groups to influence on behalf of Barclays when appropriate.
Demonstrating extensive knowledge of the function's integration with the business division and industry practices, alongside current sector knowledge and external developments.
Using advanced analytical skills to solve complex problems and design solutions.
Making strategic decisions within own area, negotiating and influencing stakeholders at senior levels, and acting as a principal contact for key clients and partners.
Representing the function and business division as a spokesperson.
All Senior Leaders are expected to embody the four LEAD behaviours: Listen and be authentic, Energise and inspire, Align across the enterprise, Develop others. All colleagues should demonstrate Barclays ValuesRespect, Integrity, Service, Excellence, Stewardshipand the Barclays MindsetEmpower, Challenge, Drive.
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