Head of Brand and Creative
New Yesterday
As the Head of CRM & Loyalty, you will be responsible for leading our global omnichannel CRM marketing communications to drive consumer engagement, loyalty, and revenue growth. You will drive customer retention and increase Customer Lifetime Value through data-driven communication strategies. You will drive loyalty, evolving ourloyalty program designed to elevate engagement, retention, and brand affinity. Influencing brand and markets to develop further opportunities.
Reporting to the Consumer Marketing Director for Fragrance, you will be part of the Global Consumer Marketing team working across functions, and brands as well as understanding how these interact and work with the rest of the organisation. This role requires a strategic thinker with hands-on experience in CRM platforms, channels, and consumer segmentation, who can thrive in a dynamic, fast-paced environment.
Managing a team of 4 you will have strong leadership skills to further nurture and grow the talented team and ensure their projects and roadmap aids future development.
The Opportunity As the Head of CRM & Loyalty, you will be responsible for leading our global omnichannel CRM marketing communications to drive consumer engagement, loyalty, and revenue growth. You will drive customer retention and increase Customer Lifetime Value through data-driven communication strategies. You will drive loyalty, evolving ourloyalty program designed to elevate engagement, retention, and brand affinity. Influencing brand and markets to develop further opportunities.
Reporting to the Consumer Marketing Director for Fragrance, you will be part of the Global Consumer Marketing team working across functions, and brands as well as understanding how these interact and work with the rest of the organisation. This role requires a strategic thinker with hands-on experience in CRM platforms, channels, and consumer segmentation, who can thrive in a dynamic, fast-paced environment.
Managing a team of 4 you will have strong leadership skills to further nurture and grow the talented team and ensure their projects and roadmap aids future development.
What you'll get to do Lead global CRM strategy for Fragrance.
Define and implement CRM strategy combining storytelling with personalised engagement across all channels.
Partner with brand on annual gifting program, aligned to key moments, brand calendar and consumer lifestage.
Develop clienteling strategy with brand, retail and markets.
Define KPIs and build reporting to track CRM, loyalty, and CLTV.
Monitor RFM for consumers across digital and store level; Champion the use of zero- and first-party data to deliver personalised communications.
Manage Puig CRM relationship to reflect niche fragrance needs in the corporate initiatives roadmap.
Collaborate with Tech, Data, and Product to ensure seamless data capture, integration, and activation.
Lead CRM steer co ensuring all stakeholders are clear on goals and KPIs and updates are shared regularly on progress.
We'd love to meet you if you have 10 years experience in CRM, loyalty, or customer marketing, preferably in luxury fragrance, wellness or luxury.
Success scaling data-driven CRM programs for retention and LTV.
CRM expertise acrossDTC, eCommerce, and retail.
Strong grasp of 360 marketing communication planning.
Expertise in segmentation, lifecycle, A/B testing, and revenue attribution.
Strategic, data driven and action- oriented.
Experience with CRM platforms (Bloomreach, Salesforce, Braze).
Ability to communicate on multiple CRM related topics, adapting the language to the audience.
Effective cross- functional partner with Data & Insights, Brand, Ecommerce team, Markets.
An entrepreneurial, creative and welcoming work culture
A range of learning and development opportunities
An international company with plenty of opportunities to grow
A competitive compensation & benefits package
Employment type Full-time
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CRM/Email & Loyalty Lead - Studentjob.co.uk
CRM/Email & Loyalty Lead - Studentjob.co.uk
Head of Claims Service Key Account and Multinational (m/f/d)
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- Location:
- London
- Job Type:
- FullTime
