Field Sales Specialist – Foodservice

North England (Field-Based)

£38k + 25% Bonus + Car or allowance

Ready to take ownership of a territory where your impact is felt immediately?

We’re partnering with one of the UK’s leading world-food and foodservice specialists - a business known for bold flavours, fast growth, and a fiercely loyal customer base across restaurants, wholesalers, pubs, and casual dining groups. Their Foodservice division is expanding rapidly, and they’re now looking for a Territory Sales Manager who wants to drive real results across the North.

This isn’t a “maintain the status quo” type of role.

This is a hands-on, on-the-ground commercial role where you’ll nurture key accounts, hunt new business, and influence how operators experience some of the most exciting products in foodservice.

What You’ll Be Doing

You’ll be the face of the brand across your region — building relationships, solving problems, and opening doors. You’ll work with chefs, buyers, operators, and wholesalers to grow distribution, increase rate of sale, and elevate product visibility.

Expect to:

• Manage, grow, and retain key accounts across the North
• Hunt and convert new business across restaurants, wholesalers, and foodservice operators
• Deliver commercial targets across sales value, volume, and profit
• Build strong customer relationships through regular site visits, sampling sessions & menu engagement
• Shape pricing, promotions, and joint business plans
• Analyse sales data to forecast, plan, and spot opportunities
• Maintain detailed journey plans and territory action plans
• Partner with internal teams across supply chain, customer service, transport, and national accounts
• Ensure cash collections and trading terms are met
• Represent the business at events, customer meetings, and trade shows

About You

You’re proactive, commercially sharp, and genuinely motivated by growth. You thrive in front of customers, love being out in the field, and you’re comfortable owning a region with autonomy.

You’ll likely bring:

• 2+ years of FMCG sales experience (Foodservice experience strongly preferred)
• A proven track record of developing and winning business
• Strong communication and negotiation skills
• Confidence working with data, numbers, and commercial plans
• Great organisational discipline - journey plans, reports, forecasting
• A self-starter mentality with strong problem-solving skills
• A passion for food and the operators who bring it to life

Interested?

Hit APPLY or send your CV directly to ellis.mullaney@advocate-group.co.uk.

Let’s talk.