eCommerce Specialist Hemel Hempstead - £40,000 + benefits An ambitious and fast-growing FMCG brand in Hemel Hempstead is looking for a commercially minded

eCommerce & Digital Sales Specialist

to take ownership of their Shopify store and online revenue performance. This role is perfect for someone who loves the mechanics of eCommerce but is equally energised by

driving sales, improving conversion, and hitting commercial targets . The Role You'll be the engine behind the brand's online sales growth. From optimising the Shopify store to executing digital trading activity, you'll ensure every product, page, campaign, and touchpoint supports higher conversion and bigger revenue. Working cross-functionally with marketing, sales, and operations, you'll play a central role in scaling their online business. What you'll be doing Owning day-to-day Shopify trading to maximise revenue, basket size, and conversion Managing product listings, collections, merchandising, promotions, and onsite UX Leading digital sales initiatives such as bundles, A/B tests, upsells and email/promo campaigns Actively monitoring KPIs (traffic, conversion, CAC, ROAS, AOV) and using data to inform trading decisions Overseeing digital ad activity (Meta/Google) and ensuring campaigns directly support sales targets Running email marketing (Klaviyo/Mailchimp) to drive repeat purchases and customer lifetime value Managing marketplace sales (Amazon/retail partners) where applicable Coordinating with supply chain and ops to ensure stock availability, smooth fulfilment and high customer satisfaction Identifying new revenue opportunities - new product drops, seasonal campaigns, CRO improvements, loyalty or subscription strategies What we're looking for Solid hands-on

Shopify

experience, ideally within FMCG or consumer goods Someone who is

commercially driven , target-focused, and comfortable being accountable for results Strong understanding of digital sales funnels, CRO, and trading performance Experience with analytics, dashboards, and reporting (GA4, Shopify analytics, ad managers) Confidence working with digital marketing campaigns and ecommerce tools A proactive problem-solver who enjoys improving processes and turning insights into revenue Clear communication skills and the ability to work cross-functionally with sales, marketing and ops What's on offer £40,000 salary A high-impact role with full ownership of online trading and digital sales performance A collaborative, entrepreneurial team environment The opportunity to shape the brand's eCommerce growth during an exciting scaling phase

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