Digital Marketing Manager
3 Days Old
Digital Marketing Manager / Senior Digital Marketing Manager
to own and scale its digital strategy across multiple channels
from SEO and PPC through to social, email and content. Youll be the driving force behind campaigns that fill high-level B2B conferences, courses, reports, roundtables and webinars
and youll have the autonomy to test, learn and optimise for real commercial results. The role Youll lead our digital marketing efforts end-to-end: Own the digital strategy Plan and execute integrated campaigns across web, SEO/SEM, social, email and display to drive lead generation, conversions and revenue. Lead on SEO & content performance Develop and implement on-page and off-page SEO strategies Conduct keyword research and brief content/marketing teams Optimise landing pages, website content and paid search copy Monitor rankings, traffic, and technical SEO
and recommend fixes Make paid media work harder Launch, manage and optimise PPC campaigns (Google Ads, LinkedIn, etc.) Monitor budgets, bids and ROI Run A/B and multivariate tests to improve conversion and lower CPA Shape our social presence Design and implement social media strategy aligned to business goals Oversee content output (copy, visuals, video) across key channels Engage with followers, respond to queries and support brand reputation Suggest and run campaigns, promotions and competitions to grow reach and engagement Data, insight & reporting Track KPIs across all channels and create clear, actionable reports Identify trends, opportunities and underperformance
and act on them Present recommendations to the management board to drive continuous improvement Leadership & collaboration Work closely with marketing, sales and production to ensure campaigns hit commercial targets Manage, coach and develop a Digital Marketing Executive Brief and collaborate with the design team on assets and creative Champion a test-and-learn, data-driven culture within the team About you Youre a hands-on digital marketer who is as comfortable in
Google Analytics and Ads Manager
as you are briefing creatives or updating stakeholders. Essential: BSc/BA in Marketing or related subject Strong academic background,
Russell Group (or equivalent)
with minimum ABB at A Level
(or equivalent) - imperative,
applications without this won't be considered . Proven experience as a
Digital Marketing Manager
(or similar level role) in a B2B environment Deep understanding of
SEO, PPC, social media, email marketing and web analytics Hands-on experience setting up and optimising
Google Ads
campaigns Strong working knowledge of
Google Analytics , keyword research tools and major platforms (e.g. Google Ads, Facebook, LinkedIn) Demonstrable experience
driving ROI
and hitting KPIs through digital campaigns Experience optimising landing pages and running
A/B / multivariate tests Comfortable working with website CMSs and basic
HTML/CSS
(enough to brief or make light edits) Strong analytical skills and a data-driven mindset Excellent written and verbal communication skills, with the ability to create or oversee compelling content (copy, image, video) Organised, proactive and able to manage multiple campaigns and stakeholders at once Experience managing or mentoring junior team members What youll get An intellectually stimulating role
with genuine responsibility and scope to shape strategy Fast development
with expert coaching and a clear path to grow your role and remit Flexible / hybrid working
, with WFH options International travel
to support and attend events Pension scheme with matched contributions A
modern, open-plan office
with well-stocked fridges (coffee, tea, snacks
and beers for regular office socials) A friendly, sociable culture
join in with
weekly football or netball , the
fantasy football league , or
fundraising for our company charity If youre a data-driven digital marketer who wants to make a visible impact on commercial performance
and youre ready to step up, stretch yourself and grow
wed love to hear from you.
TPBN1_UKTJ
- Location:
- United Kingdom
- Job Type:
- FullTime
- Category:
- Marketing