Digital Marketing Manager

3 Days Old

A leading international B2B Events Business is looking for an ambitious Digital Marketing Manager / Senior Digital Marketing Manager to own and scale its digital strategy across multiple channels from SEO and PPC through to social, email and content.
Youll be the driving force behind campaigns that fill high-level B2B conferences, courses, reports, roundtables and webinars and youll have the autonomy to test, learn and optimise for real commercial results.
The role
Youll lead our digital marketing efforts end-to-end:
Own the digital strategy
Plan and execute integrated campaigns across web, SEO/SEM, social, email and display to drive lead generation, conversions and revenue.
Lead on SEO & content performance
Develop and implement on-page and off-page SEO strategies
Conduct keyword research and brief content/marketing teams
Optimise landing pages, website content and paid search copy
Monitor rankings, traffic, and technical SEO and recommend fixes
Make paid media work harder
Launch, manage and optimise PPC campaigns (Google Ads, LinkedIn, etc.)
Monitor budgets, bids and ROI
Run A/B and multivariate tests to improve conversion and lower CPA
Shape our social presence
Design and implement social media strategy aligned to business goals
Oversee content output (copy, visuals, video) across key channels
Engage with followers, respond to queries and support brand reputation
Suggest and run campaigns, promotions and competitions to grow reach and engagement
Data, insight & reporting
Track KPIs across all channels and create clear, actionable reports
Identify trends, opportunities and underperformance and act on them
Present recommendations to the management board to drive continuous improvement
Leadership & collaboration
Work closely with marketing, sales and production to ensure campaigns hit commercial targets
Manage, coach and develop a Digital Marketing Executive
Brief and collaborate with the design team on assets and creative
Champion a test-and-learn, data-driven culture within the team
About you
Youre a hands-on digital marketer who is as comfortable in Google Analytics and Ads Manager as you are briefing creatives or updating stakeholders.
Essential:
BSc/BA in Marketing or related subject
Strong academic background, Russell Group (or equivalent) with minimum
ABB at A Level (or equivalent) - imperative, applications without this won't be considered .
Proven experience as a Digital Marketing Manager (or similar level role) in a B2B environment
Deep understanding of SEO, PPC, social media, email marketing and web analytics
Hands-on experience setting up and optimising Google Ads campaigns
Strong working knowledge of Google Analytics , keyword research tools and major platforms (e.g. Google Ads, Facebook, LinkedIn)
Demonstrable experience driving ROI and hitting KPIs through digital campaigns
Experience optimising landing pages and running A/B / multivariate tests
Comfortable working with website CMSs and basic HTML/CSS (enough to brief or make light edits)
Strong analytical skills and a data-driven mindset
Excellent written and verbal communication skills, with the ability to create or oversee compelling content (copy, image, video)
Organised, proactive and able to manage multiple campaigns and stakeholders at once
Experience managing or mentoring junior team members
What youll get
An intellectually stimulating role with genuine responsibility and scope to shape strategy
Fast development with expert coaching and a clear path to grow your role and remit
Flexible / hybrid working , with WFH options
International travel to support and attend events
Pension scheme with matched contributions
A modern, open-plan office with well-stocked fridges (coffee, tea, snacks and beers for regular office socials)
A friendly, sociable culture join in with weekly football or netball , the fantasy football league , or fundraising for our company charity
If youre a data-driven digital marketer who wants to make a visible impact on commercial performance and youre ready to step up, stretch yourself and grow wed love to hear from you.

TPBN1_UKTJ
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Location:
City Of London
Salary:
£40,000
Job Type:
FullTime
Category:
Marketing

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