The Global Demand Generation Marketing Manager will lead and implement marketing strategies to drive pipeline generation for The Insurer products across global markets. The role will work closely with sales teams and other internal functions such as product management, customer success, pricing and revenue optimization, finance and operations to develop effective marketing campaigns and strategies to support pipeline generation efforts.

About the Role

As a Global Demand Generation Marketing Manager , you will:

Design and execute marketing campaigns to drive leads, nurture, and convert across multiple audience groups Utilize internal, external and social channels to build a campaign Work with partners to build industry relationships and access channels to target audience groups Budget planning and RoI tracking Develop value based copy, content & campaigns to drive leads Execute and manage processes to ensure smooth operation of strategic marketing plans, performance measurement and marketing infrastructure understanding and useage Collaborate on the execution of worldwide, regional or local marketing and promotional activities and coordinate marketing deliverables and related activities across key internal cross-functional group Work alongside the sales team to ensure incoming leads are effectively util...