Salary - Competitive Salary As Head of Marketing for Middle Eight and The Guardsman, you will lead the overall marketing strategy for two distinctive lifestyle hotels. This role is responsible for driving brand awareness, positioning, and revenue through innovative campaigns, strategic partnerships, and guest-centric experiences. You will bring each property's unique identity to life, ensuring a clear and compelling brand presence across all touchpoints. Working closely with commercial, operational, and creative teams, you will deliver impactful marketing initiatives that resonate with target audiences and support commercial performance. In collaboration with a Digital Agency, you will oversee the development and execution of integrated digital strategies to drive brand visibility, direct revenue, and guest engagement across both properties. Partnering with on-property teams, senior leadership, and external stakeholders, you will ensure each hotel maintains a distinct voice while identifying opportunities to create synergy and maximise overall performance. Marketing Strategy & Planning • Develop and execute integrated marketing strategies for both hotels aligned with business objectives • Create annual marketing plans, budgets, and campaign calendars • Ensure each property maintains a distinct brand identity while leveraging shared opportunities Brand & Positioning • Act as brand guardian for both hotels, ensuring consistency across all touchpoints • Shape and evolve brand positioning in line with market trends and guest expectations • Oversee visual identity, tone of voice, and storytelling Campaigns & Activations • Plan and deliver multi-channel marketing campaigns (digital, social, partnerships, on property) • Lead creative concepts and seasonal campaigns that drive awareness and revenue • Support key business periods, launches, and promotional activity Partnerships & Local Engagement • Identify and develop strategic partnerships (brands, media, influencers, entertainment, local businesses) • Drive collaborations that enhance brand visibility and guest experience • Build strong relationships within the local community and lifestyle scene Content & Creative • Oversee content creation including photoshoots, video, social content, and brand assets • Work with agencies, freelancers, and internal teams to deliver high-quality creative output • Ensure content reflects the lifestyle positioning of each hotel Public Relations & Communications • Support PR strategy, media outreach, and press engagement via PR agency • Coordinate press stays, influencer visits, and brand events • Manage brand messaging across all communications • Digital & Performance Oversight • Collaborate with digital teams or agencies to ensure strong online presence and performance • Oversee website & OTA content, social media direction, and campaign alignment • Ensure marketing activity supports direct revenue growth • Budget & Performance Management • Manage marketing budgets across both properties effectively • Report on key metrics including brand awareness, engagement, and revenue impact Collaboration & Stakeholder Management • Work closely with Sales, Revenue, and Operations teams to align marketing with commercial goals • Support F&B, events, and entertainment programming through marketing initiatives • Act as a key point of contact for all marketing-related activity across both hotels Team Management • Manage Marketing team performance through clear goal-setting, regular feedback, and accountability to achieve key business outcomes. • Oversee day-to-day team operations, providing guidance, support, and performance management to ensure productivity and engagement. ESSENTIAL SKILLS, KNOWLEDGE, EXPERIENCE AND QUALIFICATIONS • Proven experience in a marketing role, ideally within hospitality, lifestyle, or luxury sectors • Strong understanding of brand marketing, partnerships, and campaign execution • Experience managing multiple locations • Excellent project management and organisational skills • Strong creative and commercial thinking • Experience working with agencies and external partners • Solid understanding of digital marketing • Experience with Wordpress is essential You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment. Having these core skills will put you one step further to joining Axiom Hospitality, Middle Eight and The Guardsman Hotel. Benefits Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B; 28 days holiday, including bank holidays, increasing yearly to 33 days; Discounts across retail, restaurants, events and more through our benefits & rewards portal; Access to our Employee Assistance Line to support your Mental Health and Wellbeing; Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay; Yearly complimentary Axiom Xcape stayover after one year of service; A growing team with great training, progression, and promotion opportunities; Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire; Free meals while on shift; Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more! Opportunities for all At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business. At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels' impact on the environment through internationally recognised eco-label certification. Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.

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