B2B Marketing Manager

About the Role

As a leading UK life and pensions mutual insurer with a proud history dating back to 1843, we exist to help people live financially confident lives – protecting their income while they work and maximising it when they stop. Today, over one million members and customers trust us to look after their futures, families and finances.

Joining us means becoming part of a team that puts our members, customers and advisers at the heart of everything we do.
We’re committed to creating an inclusive culture where colleagues can thrive. We are proud to have built a workplace where our colleagues feel welcomed, respected, supported and valued – reflected in our recognition as one of the Financial Times UK’s Best Employers in 2025 and 2026.
We celebrate individuality and believe our differences make us stronger, so bring your true self and help shape the future of LV=.

We are pleased to offer a fantastic opportunity for a B2B Marketing Manager to join our Savings & Retirement business on a fixed-term basis of 12 months.

Working closely with the Head of Marketing, you will be responsible for driving and delivering a marketing and communications plan to promote our investment products to external audiences, including financial advisers and consumers.

You’ll play a lead role in creating compelling product stories and will oversee the central coordination of the production of investment materials, literature and communications, working collaboratively with our investment experts, proposition and sales teams, plus external partners.

You’ll also work collaboratively with colleagues to deliver creative and innovative marketing campaigns designed to engage and inspire our audiences, utilising all channels across the marketing mix.

You’ll ensure all planned activity remains within budget and aligns to plan, maximising commercial value.

Key Responsibilities

• Managing a team of 2-3 direct reports and providing leadership for coordinated business as usual (BAU) and planned campaign activities, to support the successful delivery of wider product and sales business objectives.
• Effectively managing key relationships with all relevant internal and external parties (including agencies, networks and media owners).
• Directing and developing the delivery of marketing communications, materials and content.
• Evaluating commercial and reputational value of marketing activity.
• Assessing current market trends, competitor and distributor behaviours and drivers within the market to determine campaign activity and messaging opportunities to develop competitive advantage.
• Ensuring full compliance with LV= policies and standards, and other regulatory and legislative requirements.
• Attending quarterly events and sales events periodically.

About You

Our ideal candidate will…

• Be a passionate, proactive marketing professional with experience in financial services.
• Be able to communicate complex content clearly and simply, demonstrating the value LV= offers through jargon-free communications
• Be experienced in line management, with an ability to motivate and inspire others, and deliver constructive feedback in an approachable and positive manner.
• Effectively identify, understand and interpret strategic and tactical marketing opportunities.
• Plan and project-manage effectively, with the ability to deliver key pieces of work in a timely and accurate manner.
• Communicate and collaborate with different stakeholders and coordinate a wide range of tasks to deliver performance.
• Competently work with technical information, with a keen eye for detail.
• Be an excellent storyteller with strong copywriting and proofreading skills.

Rewards & Benefits

This role is a Band C in the LV= salary structure.

Please note all salary sacrifice benefits are subject to National Minimum Wage requirements i.e. you are unable to select any benefits that would reduce your base pay below the minimum wage threshold.

At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:

• 30 days' holiday
• The opportunity to buy or sell up to five days of holiday
• An annual bonus scheme based on company and personal performance
• Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance
• Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)
• Group Life Assurance of four times your basic pay to your dependents (you’ll have the option to increase this to 8 x cover)
• Group Income Protection, if you enrol into the pension scheme and reach 5 years of service
• Employee Assistance Programme (EAP) service for support when you need it
• Virtual GP service
• Shared parental leave
• Up to 20% discount on our life products for you and your immediate family.

We’re proud of our inclusive culture at LV= and, as an equal-opportunity employer, we continually work to remove unconscious bias from our recruitment process. We value our colleagues for what they bring to our team regardless of any protected status or characteristics they may have. Talk to us about flexible working as part of your application - if it’s right for you, our members and customers, and our business, then we’ll do everything we can to make it happen.

We’re also open to conversations about flexible working as part of your application - if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. 
Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship in order for your application to be considered.
Go on, bring your true self to LV=.