Overview

Join to apply for the Assistant Store Manager role at JD Sports Fashion

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We aim to be the leading global omnichannel retailer in the sports and outdoor industry. You will help us achieve this by embracing our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence while identifying new areas of growth as part of day-to-day objectives.

Role Objective and KPIs accompany the responsibilities and qualifications below.

Responsibilities

• Support the Store Manager in effectively running all store operations to ensure meeting or exceeding sales and KPI targets. Set clear sales goals, track performance, and evolve processes to drive store growth.
• Create a positive team culture through recruiting, training and developing staff. Build a motivated, high-performing team to improve store success.
• Analyse sales data and financial reports to make quick, informed decisions with the Store Manager, identifying opportunities operationally and commercially.
• Act as the point of contact for colleagues in the manager’s absence.
• Provide excellent customer service, address inquiries and resolve complaints professionally.
• Help manage day-to-day operations, including opening and closing procedures.
• Support cash management tasks, such as processing transactions and reconciling tills.
• Participate in hiring, onboarding, and training new employees.
• Provide feedback and coaching to colleagues to improve performance.
• Support the Store Manager in maintaining colleague schedules to ensure proper coverage and productivity.

Role Objectives and KPIs

• Contribute to achieving or exceeding the store’s monthly sales target.
• Drive KPIs including Units, Conversion, ATV, UPT.
• Achieve upselling or cross-selling targets.
• Maintain a high Net Promoter Score.
• Ensure stock accuracy during store audits.
• Ensure all new colleagues complete mandatory training required.
• Ensure employee satisfaction scores meet or exceed company benchmarks.
• Assist in keeping operational costs within the allocated budget.

Skills and Experience

• Previous supervisory or management experience in a fast-paced retail/customer facing environment.
• Passionate about retail with a good understanding of current trends and competitors.
• Experience in coaching and developing individuals.
• Strong communication skills.
• Proven track record of achieving and exceeding sales targets and KPIs.
• Experience in analysing KPI data to make commercial decisions.
• Keen eye for detail and commerciality. Previous experience in visual merchandising is advantageous.
• Promote JD Group values to internal and external stakeholders.

Benefits

• Quarterly discretionary bonus schemes
• Company discount of 30% on a wide range of products in-store and online
• Exclusive deals and discounts from retail and hospitality through our benefits platform
• Access to digital health and well-being services
• Health cash plans
• Internal development courses and opportunities for apprenticeships and accredited qualifications (England Only)
• Company Sick Pay scheme
• Discounted Gym memberships at JD Gyms
• Life Assurance
• Access to colleague networks and initiatives that drive positive change
• Volunteer opportunities through JD Foundation
• Employee engagement forums to influence positive change
• Incremental Holiday Allowance

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them a range of benefits including staff discounts and development opportunities.

Role Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Sales and Business Development
• Industries: Retail

Thank you for your time

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.