Overview

The Assistant General Manager / Director of Events & Operations is responsible for the development, implementation and execution of all aspects of the Reading Royals business operation with a focus on sales and marketing. This position, in conjunction with the General Manager, will act as key liaison to the Reading Royals hockey team staff and East Coast Hockey League (ECHL) to ensure all regulations and required operational procedures are met. This position is responsible for establishing strategies and providing leadership that will lead to achieving revenue goals and overall success of the team.

This role will pay an annual salary of $95,000-$110,000 and is bonus eligible.

Benefits for Full-Time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until August 15, 2025.

Responsibilities

• Build and manage the hockey operations annual budget; including revenues and expenses, season forecasting, monitoring and approving expenditures, and implement adjustments as necessary

• Manage and oversee ticket sales and marketing dedicated to the Reading Royals

• Oversight of the selection, training and motivation of all sales and marketing personnel

• Create and implement annual sales plan, including but not limited to season tickets, group sales, specialty ticket packages, renewals, and the generation of new business

• Create and implement annual marketing plan, advertising plan, public relations efforts and game presentation

• Act as public face of team and drive growth in Community Relations efforts and outreach

• Build a sponsorship asset grid with available sales and marketing assets and oversee activation of the various elements included in deals

• Work with the East Coast Hockey League to ensure all regulations and operating procedures are met

• Manage merchandise operation in coordination with contractor

• Liaison to concession director for food and beverage packages

• Manage and oversee a team dedicated to the Reading Royals

• Other duties as assigned

Qualifications

• Bachelor’s Degree from an accredited college or university with major coursework in marketing, public relations, business administration or another related field

• Minimum of 5 years of industry management experience in sales and marketing, preferably with a professional hockey team

• Communicate clearly and concisely in the English language, both orally and in writing

• Knowledge of ticket sales program development

• Knowledge of marketing and advertising placement

• Knowledge of sponsorship development and implementation

• Knowledge of Public Relations

• Knowledge of website maintenance, social networking and viral marketing

• Knowledge of federal, state and local regulations

• Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, databases, presentation, graphic design, PowerPoint and Internet software

• Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop

• Familiarity with media buying and promotions

• Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed